Uberflip, a content experience platform (CEP), became the first CEP endorsed by WordPress’s enterprise-level CMS platform WordPress VIP. The company will join WordPress VIP’s Technology Partnership program, which seeks to enhance digital experiences by integrating solutions such as analytics, CRMs and E-commerce platforms.
Breaking news: The B2B groundhog has seen its shadow, and it’s predicted that this year’s B2B Marketing Exchange (#B2BMX) will be one for the books. After all, it’s poised to bring more than 600 practitioners to Scottsdale from Feb. 28 to Mar. 2 to soak up the latest knowledge, trends and Arizona sun. And it doesn’t hurt that Demand Gen Report’s star-studded line-up of speakers is sure to impress and provide attendees with actionable insights they can immediately implement when they return to their offices.
Brightcove Inc., an online video platform, acquired Wicket Labs, an audience insights company, to offer its customers deeper insights into buyer behavior.
LeadsRx has solved a decades-old problem for national advertisers. The new attribution tool empowers them with the ability to accurately measure the effectiveness of national TV commercials given the complexities when they air in various regions, states, across time zones, via live, broadcast, and dual feed cable, etc.
Agent3, an end-to-end ABM provider, acquired demand generation specialist oneninefive to help enhance its ability to deliver account-centric demand gen programs to its global customer base. Agent3 plans to combine its existing demand gen resources with oneninefive’s team to create a global team of more than 40 consultants focused on delivering higher quality account engagement and leads.
Over the next three years, business and customer experience (CX) leaders plan to seek ways to diminish reliance on traditional surveys, as 60% of organizations with voice of the customer (VoC) programs will supplement traditional surveys by analyzing voice and text interactions with customers by 2025.
Casted, an amplified marketing platform, enhanced its Casted Themes offering with a new ‘Written Content’ feature. Casted Themes is designed to help content marketers plan, execute and analyze their strategies and provide a 360-degree view of content across audio, video and text in one place.
All businesses generate more sales if they have loyal customers who keep coming back for more. One-off customers are always good news, but repeat customers are a goldmine of future sales — that’s why focusing on the best ways to increase customer retention is vital.
Emerald, a builder of dynamic, market-driven platforms that integrate live events with B2B digital solutions, released its first annual research report reflecting the changing expectations influencing and shaping the future of the B2B events industry.
According to a new study from Forrester Consulting and sales enablement platform Outreach.io, 66% of sales leaders believe it's important for their teams to represent the world around them. During a time of digital and cultural transformation in sales, the study identified the three areas of focus for sales leaders in 2022: DEI, investing in upskilling sales talent and improving forecasting.
