Mediafly, a revenue enablement and intelligence platform, released its complete Revenue360 suite, which consists of four solutions designed to serve as a “command center” that enables revenue teams to coach, assess, predict and interact with audiences more effectively at every stage of the buyer journey.
HG Insights, a business technology intelligence platform, acquired marketing and sales intelligence tools provider Intricately, Inc. to help provide real-time visibility into a company’s cloud footprint and application tech stack.
Drift, the Conversation Cloud company, launched its first-ever Drift Solutions Partner Tiers program to acknowledge top-performing partners and help clients connect with those that are well-suited to their needs. The program supports agency, consulting and system integrator partners, empowering clients to grow their practice and expand their technology stacks and related services.
TrustRadius, a research and review platform, integrated with Demandbase One, a go-to-market (GTM) platform, to enable B2B marketers and sellers to reach, target and engage in-market buyers who are actively researching them and their competitors on TrustRadius.
Phrasee aims to enhance customer experiences by optimizing the language brands use across the buyer’s journey. The company’s AI-powered SaaS platform brings together natural language generation, machine learning and dynamic optimization. The launch of Phrasee’s new language personalization insights seeks to help brands better personalize customer engagement.
Calendly, an online appointment scheduling platform, revealed new browser extensions for Chrome and Firefox to enable users to schedule meetings through LinkedIn messaging.
SalesboxAI, a Conversational ABM platform, announced the release of their new Demand Unit-centric system for B2B and ABM marketers. Operating AI-powered assistants, SalesboxAI discovers active, in-market demand units by reaching buying groups across its advertising network.SalesboxAI Discover, SalesboxAI Engage and SalesboxAI Advertise are all included in the recently developed module.
It’s time I come out and say something that you might find contradictory to my advocacy of account-based experience (ABX): Marketing qualified leads (MQLs) aren’t the enemy. In fact, they can even be used effectively alongside account-based metrics in a “double funnel.” Here’s what that means and why you don’t necessarily have to throw out the MQL-centric measurements of old in order to succeed with ABX.
Keeping up with the changing buyer’s journey isn’t easy — but you already knew that. Aside from privacy concerns and cookie phase-outs, perhaps one of the most challenging elements is the rise of buying committees. With more than a third (68%) of buyers indicating that they make key business decisions in groups, organizations are tasked with identifying each member and serving them relevant content.
Intercom, a customer communications platform, launched two new tools — Surveys and Switch — that focus on delivering better customer service. In addition, the company released a next-generation Intercom Inbox. These technological advancements will increase customer engagement and enhance the entire platform.
