Never has it been clearer that the B2B sales playbook that got us here will not get us where we need to be. The traditional sales model driven by seller interaction is increasingly out of sync with B2B buyers’ preferences for rep-free purchases. While reps play a critical role in engaging customers and closing deals, their perceived inability to align with stakeholder and buying group issues and the emotional tone of a purchase means that customers deliberately avoid them. In fact, Gartner research shows that more than 43% of B2B customers prefer to not interact with a sales rep at all.

Contentstack, a content experience platform, released its Contentstack Marketplace, a hub for partners and customers designed to help clients adopt new functionality with lower investment and reduced risk.

WeVideo, an online video editor, unveiled two new integrations with Meta Business Suite for Facebook and Instagram to help streamline the video exporting process.

Invoca, a conversation intelligence platform for revenue teams, launched its no-code integrations library to help enterprises and multi-location businesses activate conversation intelligence data in their digital marketing and sales platforms.

Bynder, a digital asset management (DAM) platform, acquired GatherContent, a content operations platform, to add collaborative workflow and editorial processes to enhance its platform’s content creation capabilities.

Apollo.io, a sales intelligence and engagement platform, closed a $110 million Series C funding round led by Sequoia Capital alongside existing investors Tribe Capital, Nexus Venture Partners and NewView Capital.

Clearbit’s Data Activation Platform aims to help marketers discover, engage and convert their most valuable customers. The platform allows teams to define ideal companies in their target market and activate real-time intelligence to create precise target audiences, enrich CRM and MAP systems, personalize customer experiences and better target advertising and outreach campaigns.

As Omicron cases surged earlier this year, major events across multiple industries were once again forced to send the dreaded “This event has been postponed/canceled” emails to thousands of registered attendees. Reminiscent of 2020, marketers who relied on experiential marketing for everything from brand awareness to lead generation scrambled to adjust to yet more unexpected adversity.

With the past two years keeping everyone on their toes, it’s high time marketers stop hedging their bets on in-person versus virtual and instead establish the infrastructure to be prepared for the unexpected.

As the Arizona sun set on the final day of the B2B Marketing Exchange (#B2BMX), close to 1,000 B2B marketers walked away with more knowledge than they could have hoped for. We combined the hottest insights from our all-star line-up of speakers, and it’s our pleasure to share them now with you!