When you picture a career in sales, what springs to mind? High turnover rates? Burnout? Cold calling an endless list of strangers trying to push your product? No matter what image just popped in your head, you’re not alone.
Reachdesk, a direct mail and corporate gifting company, added two new members to its senior leadership team. Amy Jerusalami joined the team as Chief Customer Officer (CCO) and Daniel Incandela joined as CMO.
Mailgun, a Sinch company, announced that InboxReady by Sinch, a deliverability platform integrated with Salesforce Marketing Cloud, is now available on the Salesforce AppExchange. The platform seeks to enable marketers to connect their InboxReady and Salesforce Marketing Cloud accounts to monitor and manage deliverability results from a single dashboard.
Cvent, a meetings, events and hospitality technology provider, released an App Marketplace, which aims to provide a centralized location for event planners and marketers to discover SaaS solutions and compatible technology partners that connect with Cvent, empowering them to drive event success.
Avionos, a company that helps design and implement marketing and commerce solutions for B2B brands, released Sample Orders for Acquisitions and Retention (SOAR) to enable marketers to offer sample orders to new and existing customers. SOAR’s goal is to help practitioners create a digital journey for an online purchase.
RevenueBase, a B2B SaaS data solution for sales and marketing teams, raised $6 million in a seed funding round led by Bessemer Venture Partners with participation from 10 venture capital firms. The investors will work alongside Mark Feldman and Milenko Beslic, RevenueBase’s Co-founders, to further innovate the company’s offerings. RevenueBase will use the funding to focus on improving the breadth and scale of data provided to current customers through investments in product, sales and marketing.
Terminus is an account-based engagement platform built to deliver more pipeline and revenue through multichannel ABM. The company launched its Connected Account Experiences platform to deliver first-party data that helps users improve engagement with target buyers and drive awareness and influence through connected TV and audio ads.
B2B marketers have turned an important corner in their ABM approach: With most prospects working from home, many practitioners are starting to incorporate more B2C-style strategies. The lesson the Covid-19 pandemic taught B2B marketers is that an “account” is actually made up of individuals — aka people.
Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud.
Qualified, a pipeline generation platform for revenue teams that use Salesforce, launched the Pipeline Cloud, a new set of technologies and processes designed to help modern B2B companies generate cost-effective pipeline quicker.
