The Marketing Practice (TMP) has acquired ABX specialists Campaign Stars to empower customers to deliver greater account-based experiences. The acquisition is the B2B marketing agency’s second U.S. acquisition of the year.

Parmonic, a video automation platform built for B2B marketers, joined the ON24 Partner Network to integrate its AI-based video automation software with the ON24 platform.

Seismic, a sales enablement platform, released the Seismic Enablement Cloud, a unified platform designed to provide customer-facing teams with the right skills, content, tools and insights to effectively engage customers and drive growth.

Movable Ink, a marketing software provider, secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital and others. The round brings the company’s total funding raised to $97 million. With the capital, Movable Ink plans to invest in AI-driven products and expand its more than 550 employee workforce to more than 700 by 2023.

The promise of the open web starts with data interoperability — and third-party data has traditionally served as the key to digital advertising. No matter what website a brand advertises on, they know third-party cookies can track and manage engagement data across the web and enable targeting, attribution management and real-time campaign optimization.

Mediafly, a revenue enablement and intelligence platform, acquired ExecVision, a conversation intelligence (CI) provider. This marks Mediafly’s fifth acquisition and the latest addition to its Revenue360 Suite. 

LeanData, a modern revenue orchestration platform, named Franco Anzini as its Chief Operating Officer (COO). In his new role, Anzini will oversee all aspects of the company’s business and operations, including finance and go-to-market strategies.

RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The integration leverages the RollWorks Site Visitor API to help identify known and unknown site visitors and deliver personalized chat experiences in real time.

Salesforce launched the third edition of its “Marketing Intelligence Report.” The report dove into how marketers use data and analytics to personalize customer experiences, navigate changes in data privacy regulation and prepare for the complexity of cross-channel measurement in a digital-first world.