Act-On Software, a marketing automation platform, built out and improved its capabilities to help enhance its platform by accelerating product innovation, removing complexities and solving common pain points.

Intercom, an engagement OS platform, released three new capabilities — Intercom SMS, Custom Actions and Custom Objects — to help businesses create powerful customer experiences and drive ongoing engagement.

Demand Spring, a revenue marketing consultancy, hired Carlos Hidalgo as its first Chief Revenue Officer. In the new role, Hidalgo will help drive sales, marketing and business development initiatives and processes to fuel the company’s growth.  

Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content.

Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy McKinsey highlighted the changing sales landscape and identified key trends that outlined buyers’ evolving preferences.

RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The RollWorks Site Visitor API helps B2B marketers better understand their anonymous website traffic to create a more tailored experience for visiting accounts and to analyze trends over time.

Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims to help go-to-market teams increase productivity and efficiency.

Speedeon, a direct marketing and data agency, launched a new platform called AudienceMaker during the CommerceNext conference in NYC. AudienceMaker is a strategic growth platform that was designed to help brands increase their marketing ROI and democratize data accessibility across business functions.

Bizzabo, an event experience operation system (OS), was made to power in-person, virtual and hybrid events. The company launched an updated onsite check-in solution designed to create an enhanced, data-driven experience to power in-person events.

Workers in almost every industry have been job-hopping in search of new opportunities, better work-life balance and higher pay. For employers, the war for high-skilled talent remains fierce.