Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ads, marketing teams might concentrate their efforts on social media and email campaigns. This critical distinction between advertising mediums makes inbound marketing much more effective than outbound marketing.

Dialectica, an information services company, launched B2B Surveys, a new offering designed to help businesses gather proprietary quantitative insights using research methods that have historically been limited to the B2C world. It was created to address client and external demands for a bespoke survey solution.

Demand Spring, a revenue marketing consultancy, promoted its current SVP of Strategy and Technology Matt Roberts to CEO as the company’s Founder and President Mark Emond steps into the role of Executive Chair. 

ThoughtSpot is a business intelligence and big data analytics platform that helps users explore, analyze and share real-time business analytics. The company launched new capabilities to enable companies of any size to take advantage of the Modern Analytics Cloud and build their business on data.

For sales teams across the country, the shift from in-person to online work during to the Covid-19 pandemic (along with uncertainty that came with it) represented some of the most difficult challenges their companies ever faced. And although challenges still remain, sales executives have good reason to believe the future of the industry looks bright, especially as 73% of Chief Sales Officers expect sales budgets to increase in 2022, according to a recent Gartner Survey.

Women In Revenue (WIR), a non-profit organization created to empower women, launched WIR TV to tackle hard, hyper-relevant issues that impact today's women in sales, marketing, RevOps and customer success roles. WIR TV programming provides real-talk conversations with industry experts, influencers and everyday women to increase the visibility of women and elevate their voices.

Horizon Media, a media agency, launched Green Thread, a B2B practice designed to help clients achieve consistent revenue growth through modern, data-driven strategies. Additionally, Horizon acquired the Revenue Enablement Institute (REI), an advisory and research firm, to accelerate Green Thread's operational development.

ZoomInfo, a go-to-market software, data and intelligence provider, partnered with Sales Confidence, a company that specializes in accelerating sales careers, to expand its global network. The new partnership enables revenue professionals in the U.K. and worldwide to benefit from ZoomInfo’s sales solutions and data privacy compliance leadership.

Marketing teams must continually stand out in a sea of competitors to generate new customers and retain existing clients. With markets becoming more competitive than ever and more of the buyer’s journey taking place prior to sales engagement, the marketing department is responsible for winning and maintaining business.