Folloze, a B2B buyer experience platform, released its Buyer Experience Platform 3.0, which includes a new experience engine and several other key features to help unlock design tools and data insights to create content-rich, relevant experiences in a no-code environment.
When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start by asking themselves who their customers are. This question used to be quite difficult to answer, often determined by gut instinct and basic campaign insights. But with the abundance of data now available, today’s B2B marketers can drill down into insights and get highly specific about their audience.
Pipedrive, a CRM software company, expanded its product suite with new marketing campaign management capabilities. Campaigns by Pipedrive is designed to bring sales and marketing into one revenue management platform so users can access every aspect of their email marketing campaigns in one location.
This new functionality aims to provide businesses with full transparency across their sales and marketing teams for greater visibility into revenue, campaign data, pipelines, etc. Key features of Campaigns by Pipedrive include:
“There is a clear gap and need in the market today for an integration of the sales and marketing businesses,” said Shaun Shirazian, Chief Product Officer at Pipedrive, in a statement. “Organizations’ bottom lines are more important than ever before — especially as we emerge from the pandemic — and companies are always looking for ways to optimize their business and reduce costs. By bringing sales and marketing teams seamlessly onto one revenue management platform, we are giving our customers the tools they need to align their business targets to drive revenue for the whole business. It’s exactly what our customers have been asking for and we are excited to introduce it to the market today.”
TRAK Data is a marketing data and predictive analytics company that seeks to help marketers tap into the power of a national consumer marketing database, create AI-driven models, enrich and cleanse their data and launch 1:1 cross channel campaigns. The on-demand marketing data platform aims to provide an easy-to-use interface to enable users to create custom lookalike audiences quickly.
The platform is designed to make data easy and accessible for all levels of expertise and without requiring any data science or marketing experience. The platform’s key capabilities include the ability to:
TRAK is designed for brands and organizations of all sizes and across all industries, but small to mid-sized businesses find it most useful. TRAK offers pay-as-you-go pricing with easy-to-use features, giving brands access to the data they need, when they need it. The TRAK platform also provides data that is direct-mail ready with all target audience lists CASS standardized for marketers who might be new to direct mail.
Many growth marketers know that marketing data and high-performance models can drive rapid growth for brands, but this typically requires big teams, high costs and complex processes. TRAK leverages artificial intelligence and machine learning techniques to transform manual data science and modeling techniques into an automated process. Now, companies of all sizes from can tap into the power of sophisticated data science. Inside TRAK, users can upload their best customers and let the platform pinpoint prospects so users can purchase that data in a matter of clicks.
With TRAK, users have on-demand, 24/7 access to the audience data and modeling services they need to launch effective direct mail and digital campaigns. Historically, data science expertise has been reserved for big brands with big budgets. Now brands and marketers of all sizes, budgets and verticals can access a powerful national consumer marketing database and an “easy button” for building look-alike models in minutes.
Capital One released Capital One Software, a new enterprise B2B software focused on providing cloud and data management solutions for companies operating in the cloud. The offering seeks to help marketers solve challenges related to data management in the cloud, such as publishing, consumption, governance and infrastructure management.
Activate Marketing Services, a demand generation provider for B2B brands, acquired lead gen and appointment setting firm Green Leads. The acquisition seeks to enhance Activate’s current offerings through the addition of Green Lead's lead generation, U.S.-based global SDR and appointment generation resources.
Brightcove Inc., an online video platform, added David Beck as its first Chief Strategy and Corporate Development Officer, leading the company in strategy, business development and corporate development. Beck’s newly created role focuses on identifying and accelerating strategic growth opportunities including organic initiatives, acquisitions and partnerships globally.
Salesloft, a sales engagement platform, opened an office in Singapore to increase its Asia-Pacific (APAC) presence and introduced native CRM integrations with HubSpot and Microsoft Dynamics to better serve its customers in Singapore, Australia and New Zealand.
Winning by Design (WbD), a global B2B revenue consulting and training company, expanded its Revenue Academy roster with the addition of three new courses and a “New Hire Onboarding” program. The Revenue Academy offers interactive training sessions, frameworks and detailed blueprints for each step along the customer journey.
Lob launched its flagship product, an end-to-end direct mail automation platform designed to power the creation, printing, postage, delivery and sustainability of direct mail with end-to-end analytics and campaign attribution.
