By Owen McDonald, VP of Client Strategy, Demand Creation Specialists
Having just attended the very first stop in the multi-city Customer 2.0 Roadshow – held right in the heart of Manhattan’s Theater District – I couldn’t help but think, “If they can make it here, they can make it anywhere.” And make it they did.
By Scott Gillum, SVP GyroHSR
The Merriam-Webster’s Online Dictionary defines a cloud as a “visible mass of particles of condensed vapor.” According to CIOs interviewed for an article in the June edition of the Harvard Business Review magazine, cloud computing might as well be defined as “vaporware.”
Solution Spotlight
NetProspex helps B2B salespeople and marketers grow the top of their funnel with the most targeted, in-depth and accurate business contact information available.
Users trade business contacts for credit, and find new sales opportunities with customized targeting criteria including job title, industry, geography, CRM vendor, company size, and more.
All contacts are verified to ensure accuracy, and backed by a 100% replacement guarantee.
Focused on providing an efficient and effective blueprint for marketers to execute, author Monique Reece explores a multi-step process for marketers in her new book “Real Time Marketing for Business Growth.”
By Lisa Arthur, CMO, Aprimo
The sales and marketing disciplines are both in the midst of extraordinary change. So, as marketers, we now face a major dilemma: drive change or become irrelevant. Old practices and processes just aren’t enough anymore.
The time-starved buyer needs to be particularly nurtured, and the rules are getting “snappy” for marketers to message quickly and efficiently.
By Joan Damico, Marketing Communications Consultant
It’s predicted that nearly 6 billion mobile app downloads will occur in 2010 according to Marketing Charts and ABI Research. Of course the growth in smartphone sales (up 20% in 2009) is driving the development of apps.
By Mike Gospe, Co-Founder & Principal, KickStart Alliance
We are victims of our own desire to sell to anyone and everyone. Collectively speaking, in our race to help sales make quarterly numbers, marketing teams fall into the trap of casting as wide a net as possible for fear of leaving out a potential audience segment.
Enterprise marketing software provider Neolane has grown rapidly in the last year, and is poised for more growth in the coming year.
By Sally Lowery, Director of Demand Generation, Bronto Software
As a demand generation marketer (aka revenue marketer), I’m met with the challenge of not just thinking about the world in number of leads created. Marketing’s role, at our organization, spans all the way through the active sales pipeline…and I don’t just mean trending how many leads convert to sales.
