By Alexandre Sagala, Co-Founder, Alsamarketing

Time and cash management are two key challenges that SMBs face each and every day.  Finding ways to maximize these resources is crucial to the prosperity of every small and medium business. As a business owner or manager you probably have been asking yourself these questions:

If you are one of the 20,000 + heading out to Dreamforce this week, we wanted to point out a few hot new sales and marketing solutions you may want to check out. Even if you aren't attending the event this year, we encourage you to check out these 5 Hot New Sales & Marketing Apps, which will help you automate your demand generation efforts in 2011.

By Chris Parisi, VP of Technology, Bulldog Solutions

The challenges and hot-button topics surrounding marketing automation adoption and optimization for 2011 will look much like they did in 2010.

By Lisa Arthur, CMO, Aprimo

The marketing industry is undergoing a transformational change in the heart of a revolution that challenges relevancy and irrelevancy.

By Dan McDade, President and CEO of PointClear

Sales managers have six basic jobs — hire, compensate, train, deploy, monitor and manage, and coach and counsel — and they generally fail at the last three.

By Owen McDonald, VP of Client Strategy, Demand Creation Specialists

One of the catchier buzz phrases in BtoB content marketing and lead generation circles is “content curation.” It sounds complicated, but stated simply it’s the process of building and maintaining a searchable library of content that becomes a reliable resource for users, and a 24/7 lead engine for the owners of well-kept content libraries. But there are issues.

By Robert Drew, Marketing Manager, emedia

You’ve created a brilliant piece of educational content that subtly but effectively promotes your company’s solutions. You’re generating solid, sales-ready leads, and, over your multi-month BtoB sales cycle, can trace a growing number of closed deals to your white paper or e-book.

By Chad Horenfeldt, Regional Manager, Customer Success, Eloqua

If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. A recent survey from OneSource that eMarketer published demonstrated that LinkedIn has become “the most effective social network for prospecting by a wide margin”.

As the marketing landscape changes along with the traditional sales territory, marketers are challenged to meet the growing demand to seek out prospects and offer relevant messaging at every touch point.

By Tony Zambito, Founder and Principal, Goal Centric Management, Inc.

The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges BtoB CEOs face today.