By Steve Latham, CEO, Spur Interactive

For more than a year I’ve been advising clients on how to use Twitter as a marketing platform. Surprisingly, it seems that most brand marketers still don’t get it. With the goal of doing my part to help the industry master this channel, I’m sharing my best practices for Twitter Marketing.

SOLUTION SNAPSHOT:

Yesmail’s Enterprise 7 is a powerful cross-channel marketing platform for email, web, mobile, SMS, social and direct mail, and includes real-time decision making through integrated data management and business intelligence. Enterprise 7 also provides data management, data processing, and data services for the interactive, multi-channel marketer.

By Morgan Stewart, Director of Research & Strategy, ExactTarget

If 2009 marked the year when marketers began dipping their toes to test social media and mobile waters, 2010 will be known as the year when marketers began doing cannonballs into these emerging channels.

By Dan McDade, President, PointClear

Never before have marketers had so many tools in their arsenal. Social media and marketing automation provide huge opportunities to touch — and compel — our markets.

Editor’s Note: The Exec Insider Q&A is a new installment of DemandGen Report, designed to give the BtoB marketing community an in-depth perspective from the industry’s most prominent marketing automation executives.

TreeHouse Interactive, a provider of demand generation solutions, recently announced that its Marketing View solution now integrates with Oracle CRM On Demand. Designed to allow users to pass qualified leads into Oracle CRM on Demand, the integration is aimed at generating ROI reporting by campaign as sales leads evolve.

As a new generation of sales tactics emerges in the world of Sales 2.0, marketers must adapt to meet growing demands and trends in the BtoB space.

By Lorna Heynike, SVP Marketing, Callidus Software

CRM systems rely on subjective data that’s entered by the sales team. But accurate, real-time performance data with a sales performance management (SPM) system takes the guesswork out of how employees are really performing.

By Scott Mersy, VP Marketing & Products, Genius

Inbound marketing is all the rage. Once largely the realm of BtoC, inbound has captured the imagination of BtoB marketers who fantasize that inbound will provide them with manna from heaven. And why not?

By Steven Woods, CTO, Eloqua

Managing influencers, such as analysts and the press, has long been a part of the role of marketing.