Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners. The industry veterans founded the firm to help marketing, sales, customer success and product marketing teams become revenue leaders by creating transformational GTM strategies in the ever-evolving GTM landscape.
Sinch, a cloud communications and mobile customer engagement platform, launched AskFrank, an AI-enabled question-answering search engine. AskFrank integrates with a business’s existing customer engagement chatbots, contact center, website or knowledge base, landing the name from its frank, direct and honest answers.
Integrate, a company that specializes in precision demand marketing, announced John Gurski as its new President and Chief Revenue Officer (CRO). Gurski will lead all functions across sales, marketing, customer success and professional services at Integrate.
Validity, a data quality and email marketing success solution, relaunched its Validity Partner Program, a strategic initiative created to help email marketers optimize their customer engagement programming and increase email marketing and data management ROI.
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Speedeon is a direct marketing and data agency that launched its strategic growth platform, AudienceMaker, to help brands gain access to actionable data on their customers and prospects. With AudienceMaker, brands can unlock a trove of insights, fueling the ability for marketers to reach the right consumers where they are, with the right message and at the right time.
LeanData, a revenue orchestration platform, introduced new out-of-the-box integrations with sales and marketing solutions from 6sense, Clearbit, Cloudingo, Cognism, Crossbeam, SalesIntel, Sendoso, Kronologic, Microsoft Teams, Salesforce and UserGems. The new partnerships expand LeanData’s current integrations ecosystem, which includes Salesloft, Slack, Outreach and more.
Metadata.io, an AI-powered marketing operations platform, acquired Reactful, a web optimization and personalization platform for digital marketers. This new acquisition aims to help B2B marketers convert existing site traffic to revenue, marking a milestone in the company’s growth following its $40 million series B funding round earlier this year.
Livestorm, a video engagement platform, added nine new features designed with enterprise customers in mind. Livestorm’s goal is to make virtual event planning a simpler and seamless experience.
