JumpStory, an image and AI platform, released a series of “living photos” called JumpStories, which are images that contain a subtle motion that plays in a short, never-ending loop while the rest of the image remains still.
Walker & Dunlop is an organization that finances commercial real estate properties. The company’s SVP of marketing, Chris Zegal, is always focused on strengthening and expanding the company’s brand with an innovative approach to customer outreach, which became even more paramount amid the Covid-19 pandemic.
Bombora, an intent data provider, and Intentsify, an intelligence activation platform, partnered up to enhance go-to-market (GTM) strategies for B2B sales, marketing and customer success teams. Intentsify’s platform will take on Bombora’s Company Surge® intent data for all Intentsify customers.
Ceros is a no-code solution that empowers businesses to design and publish interactive digital experiences that drive engagement and sales. The Ceros Studio offers complete creative control for marketers and designers to create, collaborate and update content in real-time.
Anteriad, a full-funnel marketing solutions provider, partnered with TransUnion, a global information and insights company, to bring Anteriad’s audience data to the TruAudience Data Marketplace. The collaboration seeks to help B2B advertisers reach more in-market prospects and increase relevance across growth channels, such as connected TV, streaming audio and in-game advertising.
Fairly recently, I had a bone to pick with marketing. Specifically, B2B marketing. All around me, I watched as consumers began consuming content differently. They’d listen to a podcast on their commute, watch a YouTube video during their lunch break and stream Hulu or HBO Max once they got home. Everyone everywhere was eagerly eating up on-demand content — except in the B2B world.
Crunchbase, a prospecting platform, revealed a new integration with HubSpot, a CRM platform. The goal is to help users build and track their pipeline with a single, easy-to-use solution.
Seismic, a sales enablement platform, partnered with Microsoft for its seller experience application, Viva Sales. Together, the companies aim to transform the future of sales and streamline daily workflows for the modern salesperson.
6sense, a revenue intelligence platform, and Athena Alliance, a community platform for women, banded together to address boardroom diversity with women in marketing. The pair launched "The Empowered CMO Board Book” aimed at propelling female Chief Marketing Officers (CMOs) to leadership positions.
Validity, a data quality and email marketing success solution, launched two free tools specifically for Salesforce users at Dreamforce 2022, an annual event that brings together the global Salesforce community.
