ON24, a digital experience platform, welcomed Callan Young as its new CMO to spearhead the organization’s go-to-market strategy, which includes continuing to expand momentum and adoption of the company’s digital engagement platform.
Appier, an artificial intelligence (AI) software-as-a-service (SaaS) company, finalized its acquisition of Woopra, a customer journey analytics SaaS company. The acquisition aims to strengthen Appier’s position in processing first-party data to build a next-generation customer data platform (CDP) with advanced AI technology and user-centric visualization analytics.
Affinity, a relationship intelligence platform, appointed Josette Leslie as Chief Financial Officer. In the role, Leslie will oversee long-term financial strategy to help drive the next stage of growth for Affinity.
Drift, a conversation cloud company, expanded its Conversational Sales suite to help sellers jumpstart conversations, build quality pipeline and maximize sales velocity using real-time insights and omnichannel communications.
Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed insights into how marketers are responding to economic headwinds. The research was conducted with Demand Metric, a global research and advisory firm.
Act-On Software aims to provide solutions that empower marketers to engage targets at every step of the customer lifecycle. Act-On’s SMS feature is designed to help marketers create data-driven, automated SMS campaigns to leverage the power of direct and personalized mobile engagement.
Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has long haunted marketing departments, which historically bear the brunt of recession layoffs.
Demandbase, an end-to-end ABM platform, enhanced the people-based advertising capabilities in its B2B demand-side platform (DSP) to help users prioritize specific individuals (in aggregate), personas and buyer groups to provide “the best of both worlds” in identification and targeting technology.
Invoca, an AI-powered conversation intelligence, revealed several new product updates at its annual Invoca Summit. The innovations seek to help organizations drive more efficient marketing, faster revenue growth and better customer experiences.
Calendly, a scheduling platform, launched Calendly Analytics to help users optimize scheduling and reach team goals faster. The intuitive reporting dashboard is designed to assist team leaders to discover activity and trends, such as popular meeting days, top performers and in-demand meeting types.
