B2B marketing has reached an inflection point: Changing market dynamics and data privacy trends have left marketing teams scrambling, feeling overwhelmed and often ill-equipped to drive opportunities forward. Despite this, marketers are still charged with meeting specific revenue goals to close the revenue impact gap — how do we resolve this conundrum?
Salesforce, a cloud-based software company launched its newest innovation – Salesforce Contact Center, which aims to turn company contact centers into transformed hubs of automated, intelligent and real-time customer service.
Conversica, Inc.,a provider of conversational AI solutions, unveiled Conversica Chat and Conversica Answers, two human-like AI advancements designed to enable the company's Revenue Digital Assistants (RDAs) to engage every lead, prospect and customer in unscripted conversations with AI-generated web chat, SMS and email.
Impact.com, a partnership management platform, revealed its new Agency Partner Program, which offers dozens of benefits designed to deepen the companies’ relationships with their agency partners. The Agency Partner Program offers four membership tiers: Partner, Gold, Platinum and Diamond, with benefits increasing at each level.
Inriver, a SaaS company, released inriver Channel Insights, a new digital shelf analytics (DSA) capability designed to enable all users of inriver’s product information management (PIM) solution to experience the power of DSA via self-service functionalities available on their inriver dashboard.
Intentsify, an intelligence activation platform, expanded its executive team by hiring Anudit Vikram as Chief Product Officer and General Manager, Digital. In his role, Vikram will oversee the company’s product lines, drive the strategy and execution of Intentsify’s digital offerings and help propel the company’s growth.
StackAdapt is a self-serve programmatic advertising platform that launched a new channel for in-game inventory, available globally to all users of the StackAdapt DSP. Users will receive guaranteed viewability when utilizing in-game for ad placements, along with brand-safe traffic and brand recognition.
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true. The risks are calculated carefully, but the outcome isn’t guaranteed.
Wistia, a video marketing platform, launched Wistia Live, a new feature that seeks to empower B2B marketers to create, host, market and analyze the impact of webinars and live events. This new addition aims to help marketers transform their single-use webinar content into a treasure trove of engaging, valuable video content for B2B audiences.
