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Act-On Launches Apple Mail Privacy Protection Tool

Act-On Software aims to provide marketers with solutions that empower them to engage targets at every step of the customer lifecycle. Act-On’s Apple Mail Privacy Protection (MPP) reporting tool is designed to help marketers accommodate the heightened degree of user anonymity granted by Apple’s Mail Privacy Protection, which, in turn, makes tracking open rates more challenging. This tool aims to give marketers as much visibility as possible while maintaining the data privacy required.

Convince, Conquer, Convert: The Basics Of Modern Advertising

1niroshaConventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those precious seven seconds (and some argue it’s only one-tenth of a second!) have undoubtedly become even more diluted because those moments occur across channels and content formats. Setting a positive trajectory to build your prospect relationships is increasingly diverged… and difficult.

People.ai Partners With Zoom To Provide More Insights Into Sales Activity

People.ai, an enterprise revenue intelligence platform, joined Zoom’s ISV Partner Program with a new partnership focusing on Zoom IQ for Sales, a conversational intelligence solution. The collaboration seeks to provide a holistic view of buyer roles and engagement levels across all digital touch points to help sellers grow pipeline, increase deal size, improve win rate and shorten sales cycles.

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