Terminus, an ABM platform provider for revenue growth, named Natalie Cunningham as Chief Marketing Officer and Carter Lassy as Chief Product Offer.

Banzai, an end-to-end video engagement platform, and 7GC & Co. Holdings Inc. (VII), a publicly-traded special purpose acquisition company, entered into a definitive business combination agreement that will result in Banzai becoming a publicly traded company. Upon closing of the proposed transaction, the combined company will be named Banzai International, Inc. and is expected to trade on Nasdaq.

RFPIO, a response management platform, hired Michael Londgren as its CMO to help shape the company’s overall growth strategy, foster deep cross-functional and customer-centric alignment and guide its marketing functions.

With restrictions around the use of third-party data collection evolving, advertisers have turned to cookie-less targeting methodologies such as contextual targeting. This tactic uses algorithms to target ad placements based on keywords, website content and other metadata so ads are shown to users based on the content they’re currently consuming.

Drift, a conversation cloud company, became a Microsoft independent software vendor partner to further unlock the power of conversational marketing and sales and accelerate innovation and value for Drift customers globally.

Contentstack, a content experience platform and composable architecture pioneer, hired Susan Beermann as its new CMO and Preseetha Pettigrew as its new VP of Global Partnerships. The appointments follow Contentstack’s $80 million Series C funding round, which the company plans to use to support enterprise companies as they adopt composable architectures.

Bynder innovated its digital asset management (DAM) platform through the release of Studio, a new solution designed for scalable content creation and templating to help generate more value from content.

PLANOLY is a social marketing platform that launched a new tool designed to simplify video content creation — Video Planner. The solution helps take videos from “idea to post” by planning and publishing content in one place.

The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD.