Gartner’s latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023," revealed that the two most important business goals for 2023 are improving operations and growing businesses. Specifically, 84% of customer service and service support leaders cited customer data and analytics as “very or extremely important” for achieving their organizational goals in 2023, while 80% ranked digital channel effectiveness as “very or extremely important,” along with employee performance, development and quality assurance.

Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers looking to level-up their programs and deepen their sending knowledge. The latest iteration includes educational resources and four new free tools to help all email marketers succeed in an increasingly competitive digital landscape. 

The LeanData Revenue Orchestration Platform, powered by No-Code Automation, is designed to simplify and accelerate the coordination of all the plays, people and processes needed to transform buyer signals into buying decisions.

ON24, a digital experience platform, partnered with B2B marketing agency Heinz Marketing to produce “The 2022 Digital Engagement Landscape” survey report, which examined the most effective channels and tactics to engage B2B buyers and how sales and marketing teams can optimize their impact. To conduct the survey, the companies separately surveyed three groups of B2B buyers, marketers and sellers.

Allego, a sales enablement platform provider, released new research on sales content in partnership with B2B DecisionLabs, a B2B research and advisory firm. “Getting Sellers Engaged” discusses the results of a two-part behavioral research study that sought to reveal the most effective approach to get sellers to use a piece of product-focused content.

In Q3 2022, U-Haul, TIC International, TikTok and Uber announced that they experienced data security breaches, highlighting the increased importance of data privacy and security — and B2B marketers are no different. Ensuring data privacy across every touchpoint is no longer just good for business: It’s a requirement. Regulators are working hard to ensure that data is protected from risk and that it’s used appropriately to keep sensitive information private. 

Lionsgate, the entertainment giant behind cult classics like “The Hunger Games,” “Twilight” and “John Wick,” is no stranger to grabbing the attention of movie- and tv-watchers alike. Still, the production company sought a robust solution that would further strengthen ad interactivity and bolster engagement pre- and post-production.

RFPIO is a market leader in response management software, trusted by some of the world's smartest companies. RFPIO supports response management for growing organizations of all sizes including Google, Adobe, Atlassian, Microsoft, Tenable and Zoom Video. 

TechTarget, Inc., a B2B intent data provider, promoted Rebecca Kitchens from Executive Vice President and Publisher to President. The company also expanded Chief Revenue Officer (CRO) Steve Niemiec’s responsibilities, giving him the additional title of Chief Operating Officer (COO).