Outreach launched a new feature that integrates generative AI technology into its Sales Execution Platform. Smart Email Assist is an AI-powered automatic email response generator for salespeople that is designed to go beyond email templates to auto-generate accurate and relevant email copy based on prior conversations.
Demandbase, a go-to-market platform, released Demandbase Intent, which aims to empower organizations to leverage timely and accurate buying signals within their predictive models, data stores and analytics. Joining other available technographic and company firmographic datasets, Demandbase Intent is designed to give organizations the insight they need to hit revenue numbers using fewer resources, empowering orgs to focus on accounts most likely to buy.
During times of economic uncertainty, marketers need to understand the evolving purchase decision-maker patterns and reevaluate their strategies accordingly. Defined as a period of a significant decline in economic activity, a recession directly impacts marketing. As companies tighten their budgets, B2B sales funnels have become longer, more complex and involve more decision-makers. Marketers still recovering from the one-two punch the global pandemic threw that forever changed how buyers and sellers interact must pivot once again and adopt new approaches to capture buyers’ attention (and dollars).
Conversation Cloud company Drift appointed Matt Tippets as Senior Vice President (SVP) of Product. The former Salesforce and Total Expert executive will be responsible for leading Drift's product strategy, management, design and research functions.
Cordial, a cross-channel marketing and data management platform, teamed up with Snowflake, a data cloud company, to list its data offering on the Snowflake Marketplace. Joint customers can now leverage Snowflake’s data engineering, storage, sharing and governance to gain access and security to Cordial’s data across their entire team with turn-key setup and maintenance.
SugarCRM, an AI-driven CRM platform, introduced new digital self-service capabilities that seek to help B2B sellers offer “always-on” brand experiences for their customers.
There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And that’s not even factoring in the 52% of workers who want to work remote, either.
Calendly aims to help individuals, teams and organizations automate the meeting lifecycle by removing the back-and-forth with scheduling. Calendly's cloud-based platform is designed to offer a new layer of the modern digital technology stack by connecting with critical tools to automate scheduling workflows, which creates a more delightful customer experience and provides insightful, measurable data to drive better business outcomes. Today, more than 10 million users across 155 countries use Calendly to simplify meetings, collaborate more effectively and efficiently and drive the business forward.
Faced with inflation, persistent enterprise talent challenges and ongoing supply chain issues, Chief Sales Officers (CSOs) are under pressure to optimize selling, general and administrative costs while still driving revenue growth.
The Marketing Practice, a global B2B marketing agency specializing in brand activation, ABM and demand gen, appointed Jeff Johnson as its new U.S. General Manager. Johnson will be responsible for growing the U.S. division of The Marketing Practice.
