ZoomInfo, a go-to-market (GTM) software, data and intelligence provider, announced it will integrate GPT technology into its platform. According to the company, the new technology will help transform the way sales and marketing teams connect with their ICP to drive greater results for GTM teams.
When deciding how to target your marketing efforts, you’ve probably made a choice between “casting a wide net” or “fishing with a spear.” Traditional B2B marketing tactics give your organization a solid foundation and, depending on where your organization is in its development, the net has its place. But let’s explore when and why you’ll want to use a spear.
MarketerHire is powered by a proprietary AI-driven MarketerMatch™ technology, which combs through thousands of pre-vetted, world-class marketers to deliver an exact match to fit a client’s needs — on-demand. According to the company, clients are guaranteed immediate and cost-efficient access to the world’s best marketers who are briefed and ready to work from day one. At the same time, the talent can leverage their skills and experience, and enjoy the freedom of working freelance, to best capitalize on market demand.
Demandbase, a go-to-market company, announced $175 million in financing from Vista Credit Partners to support its next wave of platform innovation.
Gradient Works was founded in 2020 with the vision of creating software to help sales teams increase attainment, with customers that include Wordpress VIP, Mailgun, Omnipresent, QuotaPath and more. Gradient Works Bookbuilder is a dynamic book management software, which, according to the company, is a new approach to sales territory design built on best practices from top B2B inside sales teams.
Clearbit, a B2B market intelligence provider, expanded its Powered By Clearbit program to help product teams provision new customer API keys and leverage Clearbit’s new on-demand intelligence to provide free data credits for users’ end customers.
Intentsify, an intelligence activation platform, appointed Ajay Subherwal as its new Chief Revenue Officer (CRO), EMEA & APAC. Subherwal brings more than 20 years of sales leadership experience to the company and will help support its global expansion efforts across revenue and customer growth goals.
As we turned the page on 2022 and entered 2023, it’s clear that B2B leaders are bracing for a bumpy start to the year. Concerns about inflation, stubbornly high interest rates, lagging demand and the prospect of a looming recession have forced go-to-market (GTM) leaders to rethink their approaches to growth. Yet, growth remains a driving objective and organizations continue to adjust their strategies to ensure that they can successfully deliver it.
Tray.io, a low-code automation and integration platform, released its new Lead Lifecycle Management function, which is designed to fix leaky lead funnels and recapture lost revenue. The new solution seeks to help RevOps teams break down interdepartmental silos, gain full visibility into the buyer journey and unlock revenue.
Regie.ai, a generative AI software-as-a-service (SaaS) platform that streamlines enterprise organizations’ content creation workflows, closed its A Round with an additional $6 million investment from Khosla Ventures. This extends the company's Series A funding and brings its total funding to $20.8 million.
