Women have made amazing strides in the workplace — over the course of five years, the number of women in the C-suite grew from 17% to 21%, and women in SVP roles spiked from 23% to 28%. But women still have a long way to go, as the numbers imply that men still account for more than 70% of executive leadership. But we’re not here to call out all the statistics that highlight gender inequality; we’re here to celebrate International Women’s Day and discuss how to lift other women up. And to do that, we’re focusing on the positive.  

Allego, a sales enablement platform, was selected by The Brooks Group, a sales training company, to provide Brooks Group clients with an interactive digital library of hundreds of learning and practice resources. 

Drift, the Conversation Cloud company, announced a GPT integration using OpenAI's API, available exclusively to select Drift customers. The initial integration will provide AI-suggested replies in live chat, helping sales reps immediately respond to complex customer questions without leaving the conversation.

Drift Conversation Cloud aims to help businesses personalize experiences that lead to more quality pipeline, revenue and lifelong customers. Drift brings conversational marketing, sales and service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey.

Cordial, a cross-channel marketing and data management platform, hired Matt Howland as Chief Product and Engineering Officer and Daniel Incandela as Chief Marketing Officer (CMO). 

Buyer engagement is most successful when sellers deliver personalized and interactive experiences — but most sales reps are in the dark when it comes to accurately capturing and driving buyer engagement. In fact, Gartner research found that sales reps have roughly just 5% of a customer’s time during their B2B buying journey, and Showpad’s “2022 Ghosting Survey” found that 92% of sellers get ghosted by buyers for no apparent reason. When it comes to engagement, sellers need to create more interactive, impactful and inspiring experiences for buyers.

Content experience solution provider Uberflip expanded its platform with a new tool: Uberflip Pages, which will launch a beta version in summer 2023. Pages is designed to help B2B organizations create dynamic and engaging landing pages for go-to-market (GTM) programs, including ABM and demand generation.

Foundry, a media, data and martech division of IDG, Inc., launched an account-based sales acceleration product as an expansion of the Triblio ABM orchestration platform. The announcement was made during the B2B Marketing Exchange in Scottsdale, Ariz.