Quick Scoop:

• Hyros appointed Inman Breaux as CEO.
• Former Founder and CEO Alex Becker stepped into the role of CRO.
• Breaux will focus on expanding Hyros' GTM strategy, while Becker will head up product development.

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Hyros, a multichannel attribution company recently acquired by Banzai, welcomed adtech veteran Inman Breaux as its new CEO. Breaux succeeds Alex Becker, Founder of Hyros, who will take on the role of Chief Revenue Officer with a focus on product development.

Quick Scoop:

• Sendinblue unveiled a new chat widget, Conversations.
• Conversations is designed to manage customer communications across all messaging channels.
• The new product is available in a “freemium” model.

Sinch’s cloud communications platform is designed to help businesses reach anyone through mobile messaging, email, voice and video in seconds. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers.

Quick Scoop:

• ON24 partnered with LeapPoint to help organizations deliver digital GTM strategies.
• Through the partnership, organizations can build targeted promotional campaigns, scale personalized webinars, automate key multimedia processes, capture prospects’ online behavior, optimize lead scoring and provide real-time prospect intelligence.
• The partnership is powered by ON24 and Adobe Experience Cloud technologies.

Just when we thought we were in the clear following Covid-19 disruptions, the recession monster is now rearing its head. Economic pressures are causing companies in every industry to cut back: Workers are being laid off, budget and resources squeezed and return on investment (ROI) is the name of the prevailing game.

Quick Scoop:

• Five9 strengthened its partnership with Invoca to offer a joint solution designed to enable real-time data insights.
• The solution, “PreSense,” unites Five9’s CX platform with Invoca’s conversation intelligence to provide contact center agents into a caller’s digital journey.
• Key benefits reportedly include reduced call handling times, increased productivity and improved customer experiences across channels.

Quick Scoop:

• One AI released an AI-powered CRM solution.
• The new feature leverages multilingual AI to help uncover customer sentiment and automate time-intensive tasks.
• Reported benefits include enhancing customer engagement, increasing revenue and maximizing lead conversion.

Quick Scoop:

• Terminus released Prospect Engine, a “freemium” data solution designed to uncover unknown, high-quality accounts.
• The Premium Edition is infused with Bombora intent data to identify intent topics and research spikes, while the Free Edition provides entry-level account discovery information.
• Key features include human-curated data, a signal-first graph and high-priority account and contact discovery.

Quick Scoop:

• Contentstack announced a ChatGPT-powered AI assistant for its headless CMS platform.
• The AI assistant seeks to help teams create brand- and tone-specific content, summaries, outlines, keyword-optimized blogs and more.

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Quick Scoop:

• DemandLab launched a people-centric revenue attribution solution called Insentric.
• The new solution is designed to track and measure source, channel and revenue attribution.
• Insentric is for enterprises that use Adobe Marketo Engage and Salesforce Sales Cloud.
• Key capabilities include automation, attribution and insights.

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DemandLab, a global B2B digital marketing agency, unveiled a new marketing intelligence platform and revenue attribution solution for large enterprises and Fortune 2000 B2B marketers eager to measure and prove impact on revenue.