Quick Scoop:

• Regie.ai revealed Rapid Writer, a tool designed to help sales teams scale hyper-personalized cold email outreach.
• The tool leverages generative AI to automatically generate personalized content for email recipients.

Quick Scoop:

• Red Sift strengthened its partnership with Validity to improve email security offerings.
• The partnership will help Validity gain broader exposure to potentially malicious IPs to strengthen its data network.
• Red Sift customers will receive additional information on the performance and reputation of their email programs.

Quick Scoop:

• Wistia upgraded its platform with new editing features and seamless video recording capabilities.
• The new offerings will now enable businesses to record, edit, host, market and measure their video content on one platform.
• Additional functions were also added to allow marketers to edit down and repurpose webinar recordings and long-form video content.

B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more unique challenges. They’re trying to reach a smaller, more highly qualified audience for their products and services, and then there’s the long sales and implementation cycle that can last a year or more.

Quick Scoop:

• Digitalzone expanded its demand generation solution footprint in the U.S. and EMEA
• The company hired Eboni Ryan as Head of Global Marketing, Paul Noonan as Vice President of U.S. Sales and Victoria Tinsdale as Senior Director of EMEA Sales.
• Digitalzone also revealed a new brand identity with an updated logo, website and company mission.

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Digitalzone, a B2B demand generation solutions provider, expanded its presence and reach in key markets with three new hires. The company also debuted a new logo, website and company mission to “expertly connect businesses with their perfect audience, seamlessly transform leads into loyal customers and support client growth along the way.”

Quick Scoop:

• Momentum ITSMA acquired Grist.
• The company will infuse Grist’s thought leadership into its existing consulting, research and learning services.
• Through the partnership, the companies believe they can help organizations achieve more revenue growth.

Gong is designed to leverage AI and machine learning to unlock the reality of customer interactions to help people and companies reach their full potential. Gong’s Reality Platform™ autonomously empowers customer-facing teams to take advantage of their most valuable assets — customer interactions, which the Gong platform captures, analyzes and then delivers insights in real-time and at scale, enabling revenue and go-to-market (GTM) teams to determine the best actions for repeatable winning outcomes.

Quick Scoop:

• Jifflenow and Cvent partnered to help customers enhance their scheduling options for event attendees.
• Together, the companies are seeking to improve their data sharing capabilities and deepen visibility into key metrics.
• Specific features include automatically syncing registration data and meeting calendars, ensuring emails and contact information match registrant information and more.

Customers have opened more than 12 billion marketing emails in 2022 — and email send volume worldwide is expected to hit more than 347 billion by the end of 2023.The channel has never been more important for businesses, topping marketers’ lists and beating out paid search, organic search and social media as their most effective tool. In addition, nearly all (90%) marketing professionals noted that email marketing is critical to their overall success.

Quick Scoop:

• SyncWords opened early access to its AI Live Dubbing feature.
• The new solution seeks to translate a speaker in a virtual or hybrid event with live voice-over in one or more languages.