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People.ai Unveils AccountGPT To Streamline Account Planning

Quick Scoop:

  • People.ai enhanced its account planning application through an AI-driven application called AccountGPT.
  • AccountGPT leverages generative AI and large language models to auto-complete sections of account plans by populating data from publicly available websites.

MRP Announces Christopher Rack As CEO

Quick Scoop:

  • MRP hired Christopher Rack as its new CEO.1chrisst
  • Rack previously held the position of Chief Revenue Officer at DemandScience.
  • As CEO, Rack plans to help expand MRP’s growth.

Outreach Announces New Integration With HubSpot

Quick Scoop:

  • Outreach partnered with HubSpot to help mutual customers efficiently prospect, manage and close deals.
  • Reported benefits of the integration include eliminating manual data entry and ensuring sales teams are leveraging up-to-date customer information.
  • ICYMI: Outreach also recently announced the appointment of David Ruggiero as President of Go-To-Market.

Sendoso Unveils New Features & Tools For Streamlined Sending

Quick Scoop:

  • Sendoso announced new capabilities and enhancements for its sending platform.
  • The company also launched 'Event Fulfillment,' designed for storing and shipping products to conferences and trade shows.
  • The new capabilities aim to streamline gifting for users.

DemandScience Launches New Email Tool, ReplyForce

Quick Scoop:

  • DemandScience debuted ReplyForce, a new tool designed to optimize and refine email campaigns.
  • ReplyForce will deliver 100 free contacts matched to users’ ideal customer profiles once a month.
  • Additionally, ReplyForce will supply customizable templates, audience filters and deep insights into email metrics.

Outreach Welcomes New President Of Go-To-Market

1daveoutreachQuick Scoop:

  • Outreach hired David Ruggiero as President of Go-To-Market.
  • Ruggiero will lead the company's global sales, marketing and customer success organizations.
  • Previously, he was VP of digital sales for North America at Microsoft.

360insights Aims To Support Channel Success With All-In-One SaaS Platform

360insights is a partner engagement and business optimization company designed to enable brands to better influence, manage and engage with their complex channel ecosystems. The company offers a SaaS platform that empowers brands to manage promotional spend across co-marketing and advertising, pricing, rebates, SPIFFs and rewards. Combining incentive management and ecosystem orchestration with a data analytics engine, 360insights serves more than 300 of the most recognizable brands around the world, across multiple industries, helping them boost their indirect business.

Contentful Launches New Capabilities To Help Enhance Digital Experiences

Quick Scoop:

  • Contentful enhanced its composable content platform through a series of releases.
  • The new features seek to help teams deliver consistent content across channels and better collaborate with internal team members.
  • Specifically, the offerings include pre-built integrations, a live preview feature and an AI content generator.
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