Quick Scoop:

• 6sense launched an AI Writer tool designed to help users create personalized, targeted email campaigns.
• The tool is powered by generative AI and can be trained and customized to match company branding.

Salesforce introduced its latest generative AI product offerings at its 2023 Connections Conference, which includes the release of Marketing GPT. The AI solution is designed to help marketers automatically generate personalized emails, smarter audience segments and marketing journeys.

At Salesforce’s 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform with Salesforce Marketing Cloud to help marketers create an active dialogue.

SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and programs. SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and fully manage content syndication, ABM and demand generation programs that deliver highly qualified leads to accelerate pipeline.

NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

As a marketing communications director for Silicon Valley startups, I’ve worked on a dozen or more marketing product launches over the past few years. Releasing new product features to market is an intrinsic and vital part of the startup journey. The engineering team has been working on these updates for months, and if you’re a SaaS provider that isn’t continually enhancing your product, you’re not relevant. 

GTM Buddy, a sales and revenue enablement platform, introduced Ask Buddy, a guided selling solution powered by generative AI. Ask Buddy uses generative AI and a combination of signals — such as opportunity context, sales content in GTM Buddy and buyer and rep engagement — to deliver guided selling strategies. 

Folloze, a no-code B2B buyer experience (BX) platform, released Folloze plus Outreach, a new integration that connects the Folloze platform with Outreach.io’s sales execution platform. The new interface seeks to allow sales and marketing to export content experiences from Folloze boards to Outreach sequences with just a few clicks.

SugarCRM is designed to help marketing, sales and service teams get a clear picture of each customer and reach new levels of performance and predictability.

Openprise, a provider of RevOps data automation, released a set of solutions for Microsoft Dynamics 365 along with an enhanced solution for attribution.