The business world is still adjusting to the rapid introduction of generative AI, and sales is no different. In fact, by 2025, 35% of Chief Revenue Officers (CROs) will establish a generative AI operations team in their go-to market (GTM) organization, according to Gartner, Inc.
Organizations traditionally treated leads and accounts like oil and vinegar — Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. But that’s no longer acceptable in the modern selling environment, where practitioners need a unified view into buying motions as prospects and customers demand more personalization.
At Perceptyx, business is personal. The employee listening and people analytics company leverages its unique blend of innovative technology, professional services and consulting to help drive powerful and repeatable results for its customers. With “market-leading” customer retention and NPS metrics, Perceptyx strives to be more than a partner to its customers; it acts as trusted stewards of any company’s most valuable data: The voice, sentiments and collective knowledge of its employees.
Validity, a provider of data quality and email deliverability solutions, announced the addition of Jeff Lundal as Chief Revenue Officer (CRO). He will work to support the company's mission to "define and lead the sales and marketing industry with a new class of SaaS solutions purpose-built for today’s complex, data-driven business needs," according to Validity.
Showpad, a provider of sales and revenue enablement technology, launched a set of AI innovations designed to help marketing and enablement teams deliver new content and resources more efficiently, help sales teams access quick answers and build greater selling skills.
Gupshup, a global conversational engagement platform, hired Mike Donohue as SVP of Global Sales. He will be responsible for driving the company's overall sales strategy and execution, including:
Databook is a strategic relationship management (SRM) platform designed to leverage advanced AI and natural language processing to help B2B sales teams to create, manage and maintain strategic relationships at scale. Databook is fully integrated with Salesforce Sales Cloud and offers out-of-the-box solutions for account planning, territory management and sales engagement.
Even in the best economic times, business development reps (BDRs) hear “no” all day, every day. To keep their morale up, good BDR leaders excel at coaching reps through rejection, helping them build confidence and encouraging creative ways to connect with people. But leaders must go from “good” to “great,” which requires finding data-driven ways to motivate reps.
Salesloft, a sales engagement platform, launched Rhythm, an AI-powered revenue workflow platform. Powered by a proprietary, patent-pending AI engine called Conductor AI, Rhythm seeks to translate buyer behavior into prioritized action items for sales teams, with an explanation of why the action is important.
Allego, a revenue enablement software provider, unveiled GO, a “modern” revenue enablement platform designed to bring sales, enablement and marketing teams together to deliver better customer experiences.
