AnalyticsIQ, a provider of predictive people-based data, revealed a new partnership with Claritas, a data-driven company, to offer Claritas’s PRIZM Premier segmentation codes to AnalyticsIQ users.
Validity, a data quality and email deliverability solutions provider, welcomed Jeff Hassemer as its new SVP of Marketing. In his role, Hassemer will lead the marketing team to help drive results and growth for the business.
Clearbit is a marketing intelligence solution that seeks to help B2B marketing and revenue teams grow faster and smarter with data. More than 1,500 customers in organizations like Segment, Asana and Atlassian use Clearbit’s data activation platform and APIs to create demand, capture intent and optimize pipeline.
By this time next week, the B2B Sales & Marketing Exchange (#B2BSMX) will have wrapped up and nearly 1,000 marketers will begin their pilgrimage back to their offices with invaluable insights. But let’s hit pause on this metaphor and come back to the present.
Salesforce released Starter, a new CRM suite that seeks to bring sales, service and marketing capabilities together to help businesses improve customer experiences, reduce costs and increase revenue.
TechTarget, Inc., a provider of B2B technology purchase intent data and services, enhanced its Priority Engine platform to help deliver new insights and workflows through standard and custom Salesforce CRM changes.
2023 data tells us that 63% of organizations are preparing for a merger or acquisition deal this year and, in a fragmented B2B market, this trend seems likely to continue for years to come.
HumanFirst, a low-code data productivity suite, securedCA$5 million in seed funding. The total amount was accumulated over the course of three smaller, safe-note financing rounds and led by Panache Ventures with participation from other venture firms and angel investors.
10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for B2B ‘Deep Tech’ companies.
B2B brands are often years behind their B2C counterparts on digital transformation. Most successful B2C companies recognized long ago that they needed to digitize and create personalized, convenient experiences to acquire and retain customers. But many on the B2B side have been slower to adapt, perhaps assuming that the prototypical digital-first consumer is not their customer.
