Sendoso, a gifting platform, announced new features aimed at improving user experience and expanding gifting customization to foster better relationships in a digital world. The company’s goal is to make its platform a one-stop shop for all gifting needs.
Immersive sales is one of the fast-growing trends among sales and marketing leaders today.
TechnologyAdvice, a B2B media company that delivers marketing and data for technology companies, acquired Selling Signals, an online publication for sales professionals. The acquisition follows the recent TechnologyAdvice purchase of Marc Waring Ventures, which was Selling Signals’ lead investor.
ON24 announced the next evolution of its webinar solution, ON24 Elite Explore, aiming to make it even easier for marketers to create engaging, intuitive and impactful experiences for their audiences. This innovation was designed to reimagine the audience webinar experience with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface.
Salesloft, a sales engagement platform, launched a new coaching capability as part of its summer ‘22 product launch. Salesloft Coaching seeks to enable sales managers to coach their team more effectively by putting the critical information they need about rep performance — from email and call activities to meetings — right at their fingertips.
Folloze, a B2B buyer experience platform, launched its Folloze Buyer Experience Platform 3.0. This version aims to unlock powerful design tools and data insights that will empower B2B buyers to guide their own journeys.
In-person events are making a comeback, informed by the lessons learned over more than two years of hosting effective, inclusive and data-rich virtual events. The American Express Meetings & Events Global Forecast expects 81% of events to feature an in-person element this year. Event organizers continue to reimagine event format, venue, attendance and more. They’re using the most dynamic aspects of virtual and in-person events to offer immersive experiences like never before.
RollWorks, an ABM platform and division of RollWorks, teamed up with Postal.io, an offline engagement platform, to help B2B organizations create automated offline campaigns that provide fully integrated omnichannel ABM strategies. The partnership marks Postal’s first workflow collaboration with an ABM company, and is enabled by connecting data in HubSpot.
Botco.ai, a conversational marketing solution, released Instachat Builder, an AI-driven application designed to accelerate AI chat deployment by allowing customers to directly train the chatbot on any type of text information.
Calendly, an appointment scheduling software, revealed its new Managed Events feature, which is designed to allow team managers to lock and sync meeting templates across teams. The goal of the release is to enable consistent customer experiences and more reliable business outcomes to help organizations quickly close deals, book services and land candidates.
