At this week’s Dreamforce event, Salesforce introduced Salesforce1, a CRM platform for developers, ISVs, end users, administrators and customers moving to the social, mobile and connected cloud.

The platform will provide marketers with social insights and dashboards within the Salesforce1 Mobile App to deliver one-to-one marketing, according to company officials. In addition, sales reps will have access to the data they need on any device and be able to leverage more than 2,000 apps that are available on the AppExchange.

Vidyard has launched Vidyard for Salesforce, providing an interface to upload and share videos with internal teams, contacts and leads. The app is available for download on the Salesforce AppExchange.

The app is designed to provide video views and engagement data — including which videos are being watched, by whom and for how long — directly in Salesforce. This gives sales reps more detailed context on a prospect’s interests, helping to drive more productive interactions, according to company officials.

SalesFUSION announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both programs effortlessly.

The new partner program, which was unveiled at the eXtreme CRM 2013 event in California, offers onboarding, certification and training programs that enable CRM partners to profit from the pairing of marketing automation and CRM solutions.

Demandbase, a targeting and personalization platform, launched B2B Retargeting, which is designed to help B2B marketers maximize their ROI for company-targeted advertising.

The new Demandbase solution enables B2B marketers to establish criteria for relevance and readiness to buy and automatically display ads to prospects who exhibit those buying signals.

With the rollout of Google’s new Hummingbird algorithm in September 2013, B2B marketers no longer receive keyword search data in their Google Analytics reports. Some refer to it as the “[not provided]” problem, as that it the message they get in place of the data. While the change was in the works for two years, it still has some marketers scrambling to find alternative ways to direct online traffic to their web sites.

Progressive marketers are responding to this change by making original, high-quality content the cornerstone of their search marketing efforts. Many are also optimizing their sites for the conversational, question-type queries that Hummingbird is designed to recognize.

Lead generation remains a primary focus of B2B marketers, but many prospects fall through the cracks before they can even be qualified as a lead for the sales team. In a recent webinar titled: 3 Ways To Convert More Prospects Into Leads, speakers outlined the steps that B2B marketers need to take to properly nurture leads: relevant content, timely follow-up and effective lead scoring.

According to Craig Elias, creator of Trigger Event Selling and Chief Catalyst of SHiFT Selling, B2B marketers need to align their content with the events that trigger a purchase.

Marketo announced that its mobile Marketo Event Check-in app is now available for use on Google Android and iOS tablets. The Marketo Event Check-in app enables marketers to automate the process of event check-in and follow up and provides real-time access to attendance information.

The app enables marketers to: