InsightSquared, a Salesforce analytics software provider for small and mid-size companies, launched the latest version of its platform that introduces more than 300 best practices reports and feature improvements designed to drive effective sales performance management.

According to company officials, the updated application provides salespeople with reports that offer instant actionable insights to help grow sales performance and productivity.

Rick Page, Founder and CEO of The Complex Sale, recently passed away at the age of 66. A recognized authority in the complex sale arena, Page provided sales consulting and training methodologies to more than 100,000 sales reps worldwide in the information technology, consulting, telecommunications, medical and financial industries.

Page was the author of several books, including Hope Is Not A Strategy — The 6 Keys to Winning The Complex Sale and Make Winning A Habit — 20 Best Practices of the World's Greatest Sales Forces.

With more than 225 million members on LinkedIn, 728 million daily active users on Facebook and around 135,000 people joining Twitter each day, it makes perfect sense to implement a social media marketing strategy, whether to generate leads or circulate content.

While there is an endless amount of data available through social interactions, the challenge for marketers is determining the impact on the sales pipeline and sharing the most relevant metrics with the CEO and other key executives.

Conductor, a provider of search marketing technology, launched a new tool called Content Insights, which is designed to provide marketers with a complete view of their search and marketing campaigns. The application provides a link between visitor analytics platforms and content management systems, according to company officials.

When Noelle Sweet joined WhiteHat Security as the new Senior Director of Sales and Marketing Operations, she put marketing automation high on her list of the few critical areas she wanted to tackle right out of the gate.

The web site security solutions vendor had been using an enterprise marketing automation platform for a couple of years, and Sweet wanted to explore other options that might be a better fit for the business. The timing was tight, as the contract for the current marketing automation system was expiring.

Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of content.

In a recent webinar, executives from TreeHouse Interactive, a SaaS provider of marketing automation and PRM software, and CMI came together to discuss some strategies to increase the effectiveness of content marketing.

B2B marketing industry veteran Joe Chernov will join HubSpot as its new VP of Content.

Chernov has served VP of Marketing at Kinvey, a mobile solutions and services provider. Prior to his role at Kinvey, Chernov was VP of Content Marketing at Eloqua. He is also currently an advisor to TrackMaven, a platform designed to provide competitive analysis for digital marketers.

TreeHouse Interactive announced enhancements to the Content Marketing Manager module of its Marketing View marketing automation platform. The update is designed to provide marketing professionals with the tools for faster and more efficient creation of nurturing campaigns and improve the lead qualification process.

“Interaction with prospective buyers through the delivery of meaningful content, at the right time in the buying cycle, is key to nurturing and ultimately converting prospects into sales,” said Erich Flynn, CEO of TreeHouse Interactive, in an interview with Demand Gen Report. “What is important in this update is the ability to nurture by category and establish complex associations for lead nurturing.”