Act-On Software it is looking to expand its partner ecosystem by opening its APIs to third-party developers. The Act-On Developer Program is also adding resources to help agency partners build, test and launch developer applications, company official explained.

In addition, the new platform will offer an app marketplace to provide customers with access to third-party applications.

Marketo has announced its Q3 2013 financial results, with a revenue increase to $25.5 million, a 65% year-over-year increase. Company officials attribute the rise in revenue to cross-selling opportunities from its recently introduced Marketo Financial Management application, along with increased adoption of the company’s Customer Engagement Engine.

Marketo also transitioned its data center, which improved its gross margin, company officials explained.

The recent acquisition of Compendium by Oracle naturally generated most of the buzz at Eloqua Experience 2013, with executives from both companies telling attendees that it would mean a tighter integration between marketing automation and content that would more precise targeting of content going forward.

The company also unveiled enhancements and features designed to help marketers improve targeting, engagement, conversions, and analysis across digital, social and mobile channels.

Mintigo, a marketing intelligence platform provider, has announced that it will be integrating its platform into Oracle Eloqua’s marketing automation solutions. The integration is designed to boost customer engagement and speed up the sales cycle, according to company officials. The announcement was made at Eloqua Experience 2013 being held this week.

Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads. The application is designed to help marketers become familiar with common buying signals, according to company officials.

“Lead scoring is the next frontier for predictive analytics in marketing,” said Shashi Upadhyay, CEO of Lattice Engines. “Now companies can benefit from applying science to the universe of prospect and customer knowledge available today to predict and close their best leads.”

Teradata announced the launch of its Customer Interaction Manager (CIM), a data-driven marketing application that is designed to enable real-time customer interaction across digital and traditional communication channels.

CIM allows users to integrate inbound and outbound messaging, which in turn can be used to plan and execute multi-step customer engagements, company officials noted.