Content curation is being leveraged by a majority (82%) of B2B marketers to help establish an online presence and build brand authority, according this infographic from Inboundli. The infographic outlines the various challenges content curation aims to overcome and highlights popular formats and channels.
Source: Inboundli
Act-On Software unveiled Act-On for Enterprise, a platform designed to meet the needs of larger global marketing organizations. This represents a shift for Act-On, which had previously focused on solutions for the SMB market.
Radius, a predictive marketing software provider, launched a new reporting tool for Salesforce users designed to provide real-time insight into new marketing opportunities.
Demandbase has acquired WhoToo, a data-as-a-service company for marketers and data providers, for an undisclosed fee. Combining Demandbase's IP identification technology with WhoToo's data assets positions B2B marketers to create targeted experiences for prospects across the web.
Despite the billions of dollars B2B companies spend on content marketing each year, their content is less and less effective. Two years ago, 42% of B2B marketers surveyed by the Content Marketing Institute (CMI) said their content was effective. One year ago that number fell to 38%. This year only 30% of marketers said their content is effective, according to CMI Founder Joe Pulizzi during his opening keynote at Content Marketing World in Cleveland, Ohio.
Demand Gen Report has opened nominations for its fifth annual Killer Content Awards, which are designed to spotlight innovative B2B content marketing strategies and campaigns.
As B2B marketers seek alternatives to traditional demand generation efforts such as email marketing, many are launching referral marketing programs to bring new prospects into the pipeline and keep their existing customers in the fold. Referrals are also gaining prominence as customer experiences exert a greater influence on the B2B buying process.
SoMedia Networks, a cloud-based video production solutions provider, has rebranded as VidWrx. The name change positions the company to launch future demand generation and content marketing initiatives and expand into international markets.
Business success often hinges on two things: money and marketing. Yet, too many companies stagnate or fail because they don’t have the capital to invest in crucial marketing initiatives such as new technologies or services.
