Highspot, a sales enablement platform provider, launched product updates designed to offer a seamless customer experience, while also boosting content performance and analytics.
A recent study conducted by Constant Contact highlighted that personalized email campaigns to smaller segments can lift email rates by roughly 150%.
Industry veteran Joe Chernov, who departed HubSpot amidst allegations of ethics violations, has been named VP of Marketing of InsightSquared, a sales analytics company.
N3, a B2B sales execution and demand generation company, has partnered with EverString, a predictive analytics platform provider, to offer predictive sales development options for current and prospective clients.
Get Smart Content, a multichannel personalization platform provider, has raised $3.5 million in a round of funding led by Origin Ventures. The investment is intended to continue enhancing the brand's platform, which is designed to boost content personalization for B2B organizations.
Account-based marketing (ABM) is gaining serious traction as more than 90% of B2B organizations consider it a “must-have” tactic, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study. Wider adoption is anticipated; nearly two-thirds (60%)of marketers expect to invest in ABM technology in the next 12 months, the study revealed.
While ABM requires a shift in mindset and dedicated resources, the potential payoff is significant. According to research from ITSMA, a marketing trade association, more than 80% of companies say that ABM delivers greater ROI than other marketing initiatives.
Check out the full report now!
Validar is a B2B event marketing solution designed to automatically track attendees and score leads at events while managing, categorizing and importing leads from offline sources.
B2B e-commerce is expected to account for $780 billion in 2015 and $1.1 trillion in 2020. In addition, 94% of B2B buyers report conducting some degree of research online before making a business purchase. This infographic from Usablenet provides an overview of how mobile is being integrated into B2B marketing strategies to drive website traffic and overall revenue.
Salesforce unveiled the Salesforce Lightning Experience for Sales Cloud, an extension of its Salesforce1 platform designed to enable salespeople to build their own pipelines and drive their own campaigns in an easy-to-use interface. The company also said its Sales Cloud product was completely rebuilt to incorporate the new Lightning Experience and Lightning Design System.
In today’s always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing email inboxes, and more content than it’s even possible to consume, B2B marketers are facing an uphill battle when it comes to standing out. So, how can you reach the potential buyers that you know would be just perfect for your product?
