Inboundli is a content curation software platform designed to help B2B marketers engage their target audiences by discovering and publishing relevant content.

A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets on generating leads that are never pursued. Nearly half of both marketing (46%) and sales (43%) respondents noted that leads are "extremely" important for creating alignment between both teams.

Modern marketers have worked hard to fill voids in their content marketing initiatives, but are their efforts making the grade? This infographic from Highspot looks at the gaps between perception and reality when it comes to content creation, distribution and collaboration with sales.

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Source: Highspot

Dynamic content takes personalization to a new level, allowing marketers to target individual email subscribers with different content — all from a single email.

Vidyard unveiled Vidyard for Sales, a video selling solution designed to help B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers.

Adobe Analytics launched Analysis Workspace, a solution designed to help users at all levels analyze, interpret and share data throughout the organization.

Brian Kardon, the former CMO of Lattice Engines and Eloqua, joined ThinkingPhones, a mobile-based business communications provider, as CMO. In his new role, Kardon will be lead the company's brand awareness, demand generation and global marketing integration initiatives.

Integrated content marketing campaigns often find success by providing buyers with a seamless journey as they educate themselves prior to making a purchase. Cox Media, for example, developed an integrated campaign that generated more than 500 downloads and over 2,000 potential leads — earning the company a Killer Content Award in 2014.

Highspot is a sales enablement platform designed to connect sales teams with relevant content to engage customers more effectively and track the performance of sales enablement content.