Even in today’s tech-savvy marketing environment, inbound and outbound demand generation processes still require a lot of manual intervention. This infographic from Integrate highlights how a lack of automation can impact marketing activities.

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Source: Integrate

Demand Gen Report will hold its second annual Strategy & Planning Series, a week-long series of webinars designed to help B2B marketers finalize their budgets and pipeline strategies for the upcoming year.

In multiple experiments, a professor at the Stanford Graduate School of Business found that sellers who demonstrated more self-assured arguments had lower buyer involvement and showed less persuasiveness than speakers who projected less certainty in their deliveries.

Televerde announced plans to open a European office, a move designed to help current B2B clients expand internationally and enable Europe-based companies to accelerate revenue growth through demand generation and inside sales solutions.

B2B marketing agency Yesler has acquired Lead Lizard, a consultancy specializing in marketing automation and sales enablement. The acquisition intends to expand Yesler's marketing automation offerings to current and acquired clients.

ClearVoice is a content marketing software designed to combine content planning, creation, distribution and measurement functions in a single platform.

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of storytelling to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.