Marketers are creating more organic content marketing initiatives — fueled by SEO and insights gained through content performance metrics — to boost engagement and content effectiveness.
ion interactive is an interactive content marketing platform that positions digital marketers to generate more leads, improve lead quality and build prospect profiles.
For cloud service providers, healthy recurring revenue streams depend on user adoption and utilization. Not only does this engagement expand the scope of service to more users, it reduces churn — after all, companies are less likely to abandon a platform the entire staff is actively using.
SweetIQ, a local marketing automation platform provider, has raised $4.2 million in Series A funding that is intended to help the company expand its team and accelerate product development.
With election season upon us, politicians aren’t the only ones who are flip-flopping on the issues. Companies say that sales messaging is what drives deals, but they are investing more in processes, according to a recent survey of B2B marketing and sales executives by Corporate Visions . This infographic outlines the need for companies to develop more effective messaging, and to train salespeople to deliver value messages in a way that distinguishes their solutions.
Source: Corporate Visions
Following the launch of its customer intelligence platform in June, tech startup Cintell announced that it has surpassed 350 users and continues to expand its data-driven buyer persona offerings.
Teradata launched its latest version of the Integrated Marketing Cloud, offering new features designed to help personalize communication by integrating customer-interaction data across paid, earned and owned channels. In addition to expanded data integration, the new release also offers integrated analytics.
Conductor added three new marketing technologies to its web presence management platform designed to help marketers target buyers' search intent, discover competitive gaps and optimize content for maximum exposure and revenue growth.
Act-On Software appointed former Salesforce executive Andy MacMillan to the position of CEO. He will replace Raghu Raghavan, Act-On's founder and previous CEO, who will transition into the CTO role and will focus on product and technology development.
In a move designed to help marketers provide real-time, personalized experiences to anonymous prospects, Oracle announced three new features to its Oracle Marketing Cloud at Oracle OpenWorld 2015.
