The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily, the sessions focused on how data uncovers key prospects and helps align cross-channel messaging to maximize campaign success.
Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing Cloud to predict the next best steps in the customer journey.
Unmetric is a social intelligence platform designed to help users understand the competitive landscape of their industry, uncover insights based on data and develop new social strategies.
A recent series of hiccups at Yelp has highlighted an issue plaguing business as a whole: it’s hard to scalably and consistently recruit great salespeople.
The first day of the week-long Strategy & Planning Series focused on using data to determine the right balance of inbound and outbound campaigns and improve the performance of the funnel.
B2B marketers have a vast amount of data about their customers, but many still struggle with their segmentation models. This infographic highlights key findings from a recent study conducted by Quarry, which focuses on seven barriers that many B2B marketers are facing when segmenting their audience to boost the customer experience.
Source: Quarry
Vidyard introduced Vidyard Live, a live streaming solution designed to provide information — down to the individual viewer — about who watched a live video, when and for how long.
Teradata announced plans to exit the marketing applications business by the early part of 2016, a move intended to help the company focus on enhancing its data and analytics offerings, while also opening up an estimated $120 million in operating income for 2016.
PeopleLinx, a social sales enablement solution provider, has unveiled new Twitter listening capabilities in recently released updates to its social selling platform. The tool aims to automate the Twitter engagement process by identifying when key prospects are using the social network — while also providing suggestions on how to relevantly engage with them.
Industry experts report that B2B marketers are tackling their inbound marketing initiatives with the help of relevant, contextual content to provide B2B buyers the information they need to move along their buying journey. Ultimately, these data-driven clues position B2B sales teams with leads that are most likely to convert.
