InsideView expanded its integration with SAP to include the SAP hybris Commerce solution as a part of InsideView for Sales, the company’s sales intelligence platform.

SALESmanago is a cloud-based marketing automation platform designed to help marketers deliver personalized offers through a number of channels, including email, website content, ad networks and direct sales.

B2B marketers can take a few lessons from the B2C marketing playbook, especially from leading retailers such as IKEA. This infographic from LookBookHQ outlines best practices in content marketing and personalization that can be applied to B2B marketing strategies.

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Source: LookBookHQ

Mirakl, a global marketplace solutions provider, has launched its B2B marketplace designed to help B2B distributors and manufacturers build online marketplaces.

Millennials are causing a clear shift in video consumption trends, and it’s time for marketers to adjust their online plans. Eighty-three million strong and growing, millennials represent more than one-quarter of the nation’s population, one-third of the workforce and a majority of the shift in video consumption trends, according to Pew Research Center. The fact is, millennials are using online video more often and with their stronghold in the workplace, B2B marketers can’t afford to disregard how they are engaged.

Marketo’s LaunchPoint exchange for third-party marketing solutions has grown to 550 applications and services in the past three years.

Predictive marketing platform provider SalesPredict announced that the company has seen 14-times increase in revenue compared to the previous year. The revenue growth positions the company to expand its employee base and grow its share of the B2B predictive analytics market.

By using predictive analytics in conjunction with data from CRM and marketing automation system as well as external sources, SalesPredict is designed to help B2B marketers to target more effectively, as well as boost lead qualification and conversion rates.

The company also announced the hiring of Sahil Mansuri as its VP of Strategic Sales. Prior to joining SalesPredict, Mansuri was the VP of Operations at Virool, a native video advertising company.

“We have experienced exponential revenue growth this year and are excited to be able to support our rapidly growing customer base by adding additional staff,” said SalesPredict Co-founder and CEO, YaronZakai-Or. “Our revenue growth shows that smart B2B companies, such as Showpad and Virool, are increasingly recognizing that predictive insights can help them target the most likely buyers, improve their demand gen results, align marketing and sales, and ultimately, drive more revenue.”