LinkedIn has announced an integration of its LinkedIn Live and LinkedIn Event offerings to create a virtual events solution that enables users to stay connected with important contacts and events.
NetLine, a content syndication and lead generation network, has officially joined the Demandbase ABM Leadership Alliance (ABMLA) to provide thought leadership on how to improve the execution of content-centric ABM strategies.
Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant (Kaia) and platform capabilities at its recent Unleash Virtual Summit 2020 event.
TrafficGuard has announced the launch of its PPC Fraud Protection, aiming to mitigate fraudulent data and account traffic and protect the Google Ad campaigns of small and medium-sized businesses.
TrustRadius published a survey indicating a sharp decrease in marketing technology software spending in the weeks after the surge of coronavirus cases. This could be bad news for B2B marketers, who are seeking to sell solutions but may not be able to in the face of slashed budgets.
As demand generation evolves, modern B2B organizations must be cross-functional to deliver a truly customer-centric experience for buyers and drive revenue. This requires an integration of departments — from demand gen and ABM, to sales, customer marketing and marketing operations.
One of the key new roles and titles within the B2B organizations to address these trends is Growth Marketing. While the phrase itself has been prevalent in the B2B world — sometimes in different forms, such as "growth hacking" — there has been a surge in practitioners with "Growth Marketing" in their titles who are leading the way to driving revenue and growth for their organizations.
Working closely with the sales team and other departments and reporting directly to the CMO, growth marketers focus on delivering true value to not just net-new customers, but to those in all stages of the customer lifecycle.
To learn more about what Growth Marketing means for their organizations, Demand Gen Report reached out to 10 growth practitioners to get a peek inside their processes, tools and strategies for driving revenue and growth. Flip through the pages to learn from growth marketing leaders from companies such as Demandbase, Ginger, Datto, InVision and more to get a deep understanding of:
RollWorks, the ABM platform, announced an integration with LinkedIn Marketing Solutions that aims to help B2B marketers to launch, optimize and report on their account-based activities across both platforms. By integrating LinkedIn ads with RollWorks’, B2B marketers will be positioned to effectively target and engage priority accounts and measure results all in one place.
The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused and offer ways to help companies cope with new realities.
MRP Prelytix, the enterprise predictive ABM platform, released the first of a series of reports detailing major development trends in various technology ecosystems. The “COVID-19 Working from Home — Intent Trends Report— Intent Trends Report” details how the surge in remote working has impacted the virtual office, Unified Communications (UCaaS) and video conferencing markets in face of the COVID-19 pandemic.
Cloudera, the enterprise data cloud company, was an early adopter of account-based marketing (ABM). Like many organizations that have embraced ABM, Cloudera was looking for ways to advance its digital marketing strategies as part of its effort to target businesses interested in their offerings and increase engagement and awareness.
