LeanData launched LeanData Engagement, a new analytics offering designed to leverage the company’s Lead-to-Account Matching technology to help marketers achieve greater alignment and synergy with sales teams to improve conversion rates, increase pipeline and maximize ROI.
eZ Systems, a B2B digital content vendor, has relaunched with a new brand name – Ibexa, creator of the Digital Experience Platform for Business.
Quality data is important for effective activation strategies, and new research from Dun & Bradstreet, provider of commercial data, analytics and insights for businesses, shows that B2B orgs are investing in high-quality data.
PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time it takes their call center to begin outreach. Additionally, marketers can benchmark this data to see how they perform in true response time.
RollWorks, an account-based platform, has partnered with intent data aggregator Bombora to launch Account Intent as a part of their platform’s Identification solution. The newctool is designed to identify in-market companies based on buyer’s intent, allowing B2B marketers to make informed decisions about which accounts to target in their ABM strategy.
It's no secret, B2B marketers need to work with their sales brethren to target the right prospects and customers, successfully engage these buyers through multiple channels and deliver an optimum buyer experience. But organizational silos continue to fragment the buyer experience and product-centric go-to-market strategies still govern.
Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech solutions currently on the market. Created in partnership with Blue Green, this year’s graphic includes 8,000 solutions, up from 7,040 solutions in 2019 — a 13.6% increase year-over-year.
A key value of chatbots is that their artificial intelligence means they can provide answers and be ready to use right out of the box. However, while bots are smart, the reality they learn over time, so many organizations are realizing bots should still be trained by the organization to perform at their optimal levels.
New research conducted by Forrester Consulting and commissioned by Terminus revealed the account-based marketing platform provides customer benefits that add up to a net present value (NPV) of $1.6M and ROI of 313%.
RollWorks has launched four new service packages for its Account-Based Platform, designed to help B2B companies of all sizes/budgets to maximize access to ABM data for engaging target prospects.
