6sense, the account-based orchestration platform, had aggressive sales goals to achieve the growth at the scale it desired. That meant two things: equipping the sales team with the most innovative tools that they needed to close their first deals faster and leading with value enablement to ensure the sales team was building effective relationships with customers.
According to a new report from Uberall Inc., a provider of brand optimization and reputation services, Google data reflects that 90% of buyers typically don’t have a brand in mind when they begin their online research. When buyers first search for a product or service, they search for generic phrases — such as “ABM solutions” or “lead generation tools.” This is why companies can no longer rely on brand recognition to drive sales. While not all industries are the same, B2B companies must leverage unbranded search activity to develop local visibility and growth strategies.
B2Lead, a wholesale marketing solutions platform, has announced an enhanced version of their ABM lead generation program, designed to help users achieve maximum ROI through higher quality intent data and more targeted leads.
Seismic, a marketing and sales enablement platform, launched new capabilities within its Seismic Storytelling Platform to support B2B content creation and personalization.
In the current environment, B2B sales organizations must be quick to adapt to evolving buyer needs and expectations. This is a critical time to take the opportunity to increase revenue efficiency by streamlining the buying experience to match these expectations.
Marketpoint, a marketing solutions agency, has updated its CRM solution with new features designed to optimize performance and to provide enhanced support services for users.
2020 has proven to be a difficult year for B2B markers, requiring them to pivot strategies and reallocate budgets amid our new reality. Technology is now playing an even greater role as marketers work to achieve revenue success.
Sales Hacker, a sales education platform, has launched the Sales Hacker Community, an interactive and educational hub where sales professionals can network with industry thought leaders and peers for sales expertise, knowledge and professional development.
Uberflip, a digital content marketing platform, has launched an ecosystem of integrations and apps designed to help marketers to connect Uberflip with their martech stack to seamlessly orchestrate the buyer journey.
