Terminus has appointed Ed Frederici as the company’s new Chief Technology Officer (CTO), overseeing its engineering and technology teams. The new C-level addition follows Terminus’ ambitious buildout of its ABM integration with Salesforce Pardot and the Terminus Engagement Hub. Frederici is expected to drive innovation as Terminus continues to build its full-funnel ABM platform.
KickFire, a provider of IP address intelligence and first-party intent data, has released SPARK, a free tool designed to send real-time alerts of companies showing interest on their website.
Some of the best marketing campaigns are those that tell a story, resonate with audiences and leave a lasting impression. And as the digitalization of B2B marketing continues, marketers must evolve to adopt new tactics that drive audience engagement.
Data management and orchestration platform Openprise uses its API Factory solution to provide businesses the ability to transform automated processes into functional APIs and simplify tech stacks and cost reduction.
As we all know, COVID-19 has changed everything. Everything from how we get groceries to how we have happy hours, to how we consume entertainment. Not to mention work has gone totally digital.
Gong, the Revenue Intelligence Platform that uses artificial intelligence to support revenue teams, announced its success in raising $200 million in Series D funding, bringing the company's valuation to $2.2 billion. With total funding reaching $334 million, the company plans to fulfill market demand for its Revenue Intelligence Platform, reinforce its market leadership and invest in its product, engineering and go-to-market teams.
LinkedIn has launched new updates to its Sales Navigator solution, with the intent to provide insight and simplify activities that allow businesses to build and maintain new and existing relationships with accounts and prospects virtually.
NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli as its new CEO, succeeding Toby Gabriner. The appointment is intended to shepherd the company into expanding its product-led growth in the martech space and address engagement and targeting challenges in B2B.
March Communications, a public relations agency with a specialty in tech PR, content marketing and influencer marketing, has launched a podcasting-as-a-service program called In the Pod. The program aims to help B2B and customer tech brands provide a new channel to reach audiences.
B2B influencer marketing has shown to improve marketing program results but a large majority of organizations still struggle with implementing an influencer marketing strategy, according to a new report from TopRank Marketing, a B2B marketing agency. Those who have experience with influencer marketing said that it enhances the purchase-decision process and customer experience.
