Account-based marketing (ABM) has its share of disciples who swear that it’s the best way to pursue prospects: 73% of respondents to a Demand Gen Report survey said they practice ABM to “ensure they are targeting the right stakeholders.” Yet, a surprising number of B2B organizations risk being too rigid in their adoption of ABM, focusing solely on their list of target accounts to the detriment of all other potential prospects and marketing opportunities.

Pypestream, an enterprise conversational AI platform, has launched a Conversational Ads tool designed to help businesses engage with prospects and customers at scale through personalized, interactive display ads.

Usermind, an Experience Orchestration (XO) Platform, has partnered with marketing and sales platform MarketStar to help customer success teams orchestrate customer journeys that achieve better business outcomes.

6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts.

Event success platform Bizzabo intends to help companies streamline event operations and create rewarding and impactful experiences for their buyers by amplifying their brand, deepening relationships and growing their events’ impact.

The question on every marketer’s mind right now is, “What do we do next?” Events are canceled, but marketing teams are still expected to deliver results as they did before COVID-19 hit. Some of the biggest brands are making bold moves with direct mail, and those moves are paying off.

Aircall, a call center tech provider, wanted to improve its cadence management and conversion rates, hoping to optimize its ability to better reach its ICP and potential enterprise accounts.

Corporate Visions, a provider of science-backed marketing products has launched the Memorable Marketing System. Designed based on existing research that examines how buyers make decisions, the new product offerings aim to draw marketers away from thinking about leads in a funnel, to shaping buyer decisions based on memorable experiences they have in the buyer journey.

Ceros, an experiential content platform, has raised $100 million in funding from mid-market private equity firm Sumeru Equity Partners (SEP) and existing investors. The company plans to use the funding to increase and improve the production of its digital experiences and make acquisitions of additional technology products.