Customer lifecycle management software MetaCX is designed to help users establish, measure and prove their business’ value to their customer base to improve transaction outcomes by fostering an outcome-based approach between supplier and customer.
ARCOS, a software company that provides automated crew callout and resource management software for finding and tracking repair crews for utility companies, was looking to break into new industries. The company sought to pursue buyers within manufacturing, oil and gas companies.
In the wake of canceled events, work from home and a move to all things digital, the marketing profession is going through a fundamental change. A recent McKinsey study found that digital marketing approaches have become twice as important as traditional sales approaches in a post-COVID world. As companies like Twitter, Slack and Shopify announce a permanent move away from the office, B2B marketing efforts will need to rely on more digital channels to connect with potential buyers.
Chorus.ai, an AI conversation intelligence platform, unveiled advanced analytics capabilities designed to provide insights into the health of users’ customer relationships and the details of sales and customer conversations.
Reachdesk, a direct mail and corporate gifting software platform, has secured $6 million in funding to expand its reach in the U.S., Europe and Asia/Pacific regions.
People.ai, a revenue intelligence platform, released its new Sales Solution, aiming to provide AI-powered recommendations and lead indicators to help front-line sales reps and managers become more proactive to drive results and improve the coaching experience.
What I love most about my job is that I get to talk to a ton of smart, inspiring marketing and sales professionals on a daily basis. Whether they are influencers in the space, speakers, authors — you name it — my days are filled with great conversations. I even started documenting some of these talks in our new CXO Conversations series!
Maximizing partner engagement — the holy grail for many channel program leaders — was given master-class treatment in the series of online presentations made during ChannelWeek at the end of August.
Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists, data scientists, media gurus, technologists and innovators who have already served more than one hundred B2B clients.
For the fourth year in a row, Demand Gen Report will spotlight a new class of B2B marketing and sales professionals pushing the envelope to effectively engage prospects and customers and meet their buyers’ needs. The B2B Innovator Awards are designed to bring praise and attention to marketing leaders that think outside the box to develop and foster innovative concepts and strategies that propel the B2B industry to new heights.
