With the digitalization of B2B, marketers have access to more marketing tools, leads and data to inform their revenue and marketing strategies. Revenue marketers in particular are responsible for converting prospects and leads into customers, and the current B2B landscape has solidified their new role as leaders in the buyer’s journey.

SaaS platform Powerchord is designed to help brands and dealers create and deploy branded website experiences at scale and facilitate omnichannel campaigns that increase lead generation and revenue growth.

B2B marketers have unique challenges that can give enterprise marketers headaches — long and complex sales cycles, numerous touchpoints and a marketing approach where marketers work hand-in-hand with sales to identify key members of the buying team within target accounts.

ABM platform Terminus has released new enhancements to its Terminus Engagement Hub, with the intent of helping marketers improve their account attribution and establish stronger relationships with their target accounts.

RollWorks, an account-based platform, announced a new Site Visitor API that powers new integrations with Reactful, Hushly and Uberflip, aiming to provide insights and improve personalized account-based strategies.

Casted, a podcasting platform, announced integrations with marketing technology providers HubSpot, Drift and WordPress, with the intent of helping B2B marketers deliver engaging content marketing experiences for buyers that drive greater pipeline and ROI.

Account-based engagement platform 6sense announced they are on pace to reach 100% revenue growth for the third year in a row. Supporting this growth curve, the company reported its customer base has grown 54% since the beginning of 2020, and has maintained a 109% net customer retention rate despite the industry’s forced transition to digital.

Salesforce has announced enhanced capabilities for its sales automation solution Sales Cloud, aiming to provide users with a 360 view of their customers, create engaging buyer experiences and helping sales rep sell virtually seven months into the pandemic.