MessageGears, an enterprise marketing technology provider, has partnered with marketing campaign management software Sageflo to help distributed marketing teams reduce data friction and empower their personalized, targeted messaging efforts.
SurveyMonkey, a provider of agile software solutions for customer experience, market research, and survey feedback, has launched a new GetFeedback platform designed to help B2B orgs deliver high-value customer experiences, adapt to customer needs and nurture customer relationships.
The 2020 B2B Sales & Marketing Exchange is right around the corner, taking place on October 26-28 in a fully digital space. The now virtual event will feature 50+ sessions taking place over a three-day period, divided between six content tracks: Marketing Strategy, Demand Gen Summit, REVTalks, Channel Marketing, Flip My Funnel and Sales Impact Summit.
Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.
Gifting platform Sendoso has expanded its platform with new features designed to help B2B marketers improve their ABM efforts through gifting to enhance their account-based everything (ABX) plays.
Uberflip, a digital content experience platform, has launched a new campaign tool designed to help marketers personalize their digital content to empower their ABM and demand generation campaigns.
In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We’re only halfway in, and we’re already seeing unparalleled acceleration in the consumerization of B2B buyers.
RollWorks, an account-based platform, has launched a new technology partner ecosystem, designed to allow marketing and sales teams to orchestrate engagement across multiple channels at scale and improve their account data flow between their marketing tech tools.
Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer experience management (CXM) platform that is designed to help marketers uncover buyer insights, enhance global engagement and gain better feedback on their marketing efforts.
Alyce, a personal gifting and swag platform, has expanded its leadership team with the appointment of Emily Glass as Chief Operating Officer.
