The Validity Everest tool from CRM data management platform Validity is designed to help marketers build, test, measure and optimize their email campaigns for improved performance and maximized ROI.
In early 2016, a new piece of legislation known as the General Data Protection Regulation (GDPR) passed in the EU. At first, this news was a blip: As a marketer, I spend my days working to reach and influence potential buyers, not on governance, risk or compliance (GRC). I hadn’t yet considered my role in managing risk under my line of business outside of CAN-SPAM or phishing training for the Marketing department. So, it’s not too hard to fathom that when I was tasked with leading the GDPR compliance initiative at a previous employer, I was way out of my comfort zone.
Invoca, a conversation intelligence platform, has launched its Invoca Exchange marketplace, which is designed to help user build improved digital experiences and increase their revenue through a centralized hub of integrations and partner solutions.
The second year of the B2B Sales & Marketing Exchange, hosted by Demand Gen Report, in partnership with Terminus and The Pedowitz Group, came to a close yesterday Oct. 28, with more than 1,900 attendees listening in on the virtual event.
The second annual B2B Sales & Marketing Exchange, hosted by Demand Gen Report in partnership with Terminus and The Pedowitz Group, kicked off on Monday, Oct. 26 in a new medium. The now virtual experience may have felt different than last year’s inaugural (physical) event in Boston, but the goal remained the same: To provide B2B marketing and sales professionals with a great experience and detailed content that will help their revenue teams reach their goals in 2021.
Have you ever wondered if using your company’s blog as the engine of your content marketing strategy is an outdated method? I’m here to tell you it is.
Uberflip, a digital content experience platform, has launched two new certification opportunities designed to help marketers fill in gaps in their marketing strategies and design personalized digital experiences and campaigns that increase revenue, pipeline and retention.
Certain, an enterprise event experience and management platform, has partnered with virtual events and experience platform Hartmann Studios to expand its virtual, hybrid and in-person events for enterprise marketing efforts.
