Full Circle Insights,a marketing performance measurement solution provider, has launched improvements to its Digital Source Tracker, patenting new technology and designing new dashboards to help customers optimize their funnel metrics and attribution for their digital marketing efforts.

RainFocus INSIGHT 2021 is a virtual conference that will bring together industry leaders to discuss how we can make history by reinventing event success, optimizing event marketing impact, and thriving in a digital world. The event is taking place online from Jan. 19, 2021, through Jan. 21, 2021. 

Here's a sneak peek of what you can expect during this must-attend experience:

• Gain insight into the state of the events industry, success benchmarks for virtual and physical events, and the gold standard for hybrid strategies;
• Learn, connect and level-up your skills with role-specific content tracks that are jam-packed with event insider tips, best practices and insights;
• Recognize and learn from the innovators and trendsetters who have managed, delivered, and optimized their events during this history-making year; and
• Collaborate and network with SMEs, partners and like-minded enterprise events, marketing, and technology peers.

REGISTER HERE.

Seismic, a sales and marketing enablement software provider, has announced new content analytics capabilities designed to allow users to boost their effectiveness, drive revenue team alignment and deliver high-quality buyer experiences.

Testimonial Hero, a B2B video testimonial service, has acquired video testimonial platform Applause Labs to improve the efficiency, speed, quality and effectiveness of their own video testimonials service.

Hootsuite, a social media marketing and management platform, has announced an integration for its Global ISV program with Microsoft Dynamics 365. The partnership aims to help Hootsuite enterprise users generate new leads from their social media campaigns and improve customer engagement on social channels.

According to research from event platform Bizzabo, 80% of marketers were able to reach wider audiences and increase their ROI by hosting virtual events. To succeed in the virtual event market, 72% of respondents have adopted engagement tools and platforms to improve their event quality and reach.

Casted, an all-in-one B2B podcasting platform, is designed to empower marketing teams to access, attribute and amplify their podcasting content and improve and drive their overall content marketing strategies.

Back-of-the-Box Details

Casted serves as a host for publishing a user’s audio content, amplifying their podcast’s reach across digital channels and preventing the content from being siloed. While serving as the host, the platform captures audience engagement data for measuring the content’s impact on marketing performance.

The platform provides users with tools for customizing their podcast show’s pages, transcribing the episodes for optimal SEO and embedding them onto websites. Casted also allows users to create additional written, clipping and audiogram content for easy integration into other platforms such as Hubspot, Word Press, etc.

Who It’s For

Casted is designed for mid-market and enterprise marketing teams who are looking to improve their content marketing with audio formats.

What Makes It Special

Casted aims to help align various internal teams by increasing the number of teams who have access to the audio content, allowing each to team to use the platform to amplify the content across their respective channels, including sales outreach, email marketing and more.

Contact

Casted

Salesforce has launched Revenue Cloud, a solution designed to help companies connect their sales, operations, partner and finance teams for accelerated revenue growth and improvement across every channel. The solution aims to help organizations to better invest in the channels and methods that drive revenue.

Revenue Cloud is designed to empower revenue teams to:

• Transform the buying experience through customizable sales channels, allowing customers to navigate across different sales channels with direct sales, partners and digital storefronts;
• Accelerate new revenue streams by bringing in revenue streams from other cloud services, helping reps handle customer billing and payments on a single platform; and
• Improve revenue efficiency through an automation dashboard, automatically keeping track of all sales orders, invoices and contract amendments in real-time to provide sales reps with a clear understanding of their buyer relationships.

For more information on the solution, check out this Salesforce blog.

It’s long been recognized that good collaboration is the key to success. This is true of many industries and successful partnerships. Unfortunately, marketing can be a particularly challenging area in which to ensure effective collaboration.