DemandLab, a technology-focused marketing consultancy, unveiled Sightline, a new solution that aims to help marketers create a holistic record of customer lifecycles for optimized marketing attribution and measurable impact of sales activity.

Delivering better digital customer experiences (CX) will remain a significant catalyst for business success, according to new research from customer service platform Zendesk. As companies continue to prioritize the customer experience, many are adopting new technology at record speeds to keep up.

Achieving customer retention, especially during a pandemic, is riddled with speed bumps. As a customer success manager, there are hurdles to jump through and one must be on the lookout to pump the brakes or maneuver carefully to keep the cargo intact.

Panorama by data management platform Lotame is a suite of data enrichment solutions designed to create and analyze addressable audiences across cookie-challenged web browsers, mobile apps and OTT channels for improved identification and engagement.

How many times have you found yourself in a company’s voicemail hell? You know, where you’re unable to get past the AI-driven directory and recorded voice messages so you hang up in frustration and vow never to do business with that company again. Don’t worry — you’re not alone.

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI with ABM than any other marketing strategy in 2020. Seventy-one percent of B2B organizations saw improved relationships with target accounts, experiencing a 55% increase in generated revenue and 34% increase to their brand and reputation following ABM adoption.

Sitecore, a provider of digital experience management software, secured a $1.2B investment to fuel a large-scale growth plan to innovate products, increase its go-to-market presence, expand its geographic footprint and enhance its global brand.

Even though influencer marketing is commonly associated with B2C brands and social media celebrities promoting various products, the strategy continues to make waves in B2B, poising it for more growth throughout 2021.

Wix Answers, a unified customer support solution, is designed to consolidate all support channels into a single platform, providing companies with more opportunities to run and scale support teams.