Emerald Holding Inc., a B2B trade show and conference producer that specializes in retail and technology, has acquired SaaS technology provider PlumRiver LLC.

PROS, an AI-powered digital selling solution, hired Martin Simoncic as Chief Customer Officer (CCO). In his new role, Simoncic will drive end-to-end customer engagement and platform adoption, and provide customer success and support, professional services, training and enablement on a global basis.

DemandJump, a marketing insights and attribution platform, unveiled a new Account-Based Attribution solution to enable marketing and sales teams to measure buyer activity at various touchpoints and determine which touchpoints drive revenue.

HG Insights, a global leader in technology intelligence, received a significant growth investment from Riverwood Capital, a technology-focused equity firm, to elevate HG Insights’ status as a supplier of technology and market insights to B2B brands.

AI-driven predictive sales-enablement platform Veloxy is designed to automate non-selling activities common in Salesforce CRM, providing sales professionals with extra selling time and an access-anywhere application to deliver customers the right information at the right time.

TechTarget, a purchase intent data and services provider, has acquired Enterprise Strategy Group (ESG), an IT analyst, research, validation, and strategy firm. Through the acquisition, TechTarget aims to improve its customers’ marketing and sales outreach through an expanded decision-support content base.

You’ve most likely been approached by a member of your team asking you to purchase software. The pitch is always compelling, whether the program offers the ability to track brand sentiment through aggregated online conversations or automate content so sales can concentrate on closing contracts. The advantages you hear about can go on and on.

2020 has been a great year for video marketing in B2B. New research from Vidyard and Demand Metric revealed that 83% of survey respondents reported that video content has become very important to their organization, with 94% revealing that it increases conversion rates about the same as or better than other content forms.

ABM platform Demandbase has expanded its partner ecosystem with seven new strategic integrations, aiming to help its users broaden their tech stack integrations to support their account-based strategies and campaigns.